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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise experte des funnels de conversion, les entreprises perdent 65% de leads qualifiés en moyenne, avec abandons panier à 75% coûtant 2,5M€ CA annuel par site e-commerce moyen.
Les marketeurs non optimisés dépensent 40% budget acquisition en vain, ROI stagnant sous 2x tandis que concurrents atteignent 5x.
En 2024, 78% des growth managers échouent promotions faute de funnel scalable, risquant stagnation carrière et parts marché.
Chaque trimestre sans compétences expertes creuse l'écart fatal face à l'IA et automation rivales.
The Formation Funnel de conversion - Maximiser les revenus pros training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Funnel de conversion - Maximiser les revenus pros training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Funnel de conversion - Maximiser les revenus pros training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Diagnostic complet de funnels existants via GA4 et Hotjar, identification des drop-offs critiques avec heatmaps et session recordings, segmentation user avancée par cohortes et comportements, exercices sur vos données réelles d'entreprise, production d'un rapport d'audit actionable avec priorités ROI, mise en place de dashboards personnalisés pour monitoring continu.
Analyse heuristique des étapes funnel pour détecter micro-frictions, refonte de parcours avec principes CRO experts, tests de vitesse et mobile-first via PageSpeed Insights et Lighthouse, ateliers pratiques sur vos landing pages, création de wireframes optimisés, validation par simulations user flows, génération de recommandations chiffrées en uplift potentiel.
Intégration CDP pour profils 360° et scoring prédictif, personnalisation dynamique des étapes funnel via ML, configuration automatisations Klaviyo pour nurturing qualifié, cas concrets e-commerce avec variantes contenu, exercices de segmentation RFM avancée, déploiement de journeys omnicanaux, mesure impact sur taux de reconversion immédiate.
Conception plans de tests multivariés sur funnel complet, setup Optimizely pour variantes haute fidélité, analyse statistique bayésienne pour résultats fiables, automation workflows testing via Zapier, ateliers sur vos hypothèses business, interprétation data pour itérations rapides, production de playbook testing réplicable en équipe.
Modélisation attribution multi-touch pour vrai ROI funnel, intégration Amplitude pour event tracking granular, design growth loops auto-référentiels, scaling via budget allocation data-driven, simulations scénarios haute croissance, exercices sur expansion internationale, finalisation projet fil rouge avec roadmap 12 mois et KPIs certifiants.
Target audience
Marketeurs digitaux, growth hackers, responsables e-commerce pour montée en compétences
Prerequisites
Expérience en marketing digital, maîtrise GA4, gestion campagnes paid et organique
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