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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Training Inbound Marketing - Attract and Convert Qualified Leads training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Inbound Marketing - Attract and Convert Qualified Leads training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Inbound Marketing - Attract and Convert Qualified Leads training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
In-depth analysis of the buyer journey to identify friction points, detailed creation of buyer personas based on real business data, definition of a structured Inbound funnel with attractive lead magnets, practical workshops to write SEO-optimized pillar content, exercises on sales-marketing alignment, production of a personalized strategic plan with key performance indicators, immediate trainer feedback for professional application.
Hands-on with professional tools like HubSpot to configure automated nurturing workflows, setup of personalized email sequences on concrete business cases, integration of high-converting landing pages with optimized forms, advanced metrics analysis via Google Analytics and Tag Manager, A/B tests on real campaigns to maximize conversions, development of a personalized reporting dashboard, ROI simulation with quantified projections, final deliverable: Inbound campaign ready to deploy with continuous optimization plan.
Target audience
Marketing managers, growth managers, business leaders developing skills in customer acquisition
Prerequisites
Basic knowledge of digital marketing, use of Google Analytics, and web content management
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