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Copywriting Training - Writing Copies That Drive Massive Conversions

Ref: WJQ173
10 people max.
$6,720 HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$300/day onsite · +$540 with certification exam
4 days
Remote

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Learning objectives

  • Master advanced copywriting techniques for certified professional campaigns
  • Develop neuromarketing copies that maximize business conversions
  • Design narrative architectures for high-performing emails and landing pages
  • Optimize automated sales sequences with advanced A/B testing
  • Implement data-driven copywriting strategies for exponential ROI
  • Deploy multichannel copies tailored to B2B and B2C audiences
  • Evaluate and iterate copy performance in a professional context

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Neuromarketing Copywriting: Decoding Advanced Psychological Triggers (Cialdini Frameworks, Cognitive Biases, Neural Mapping Tools)

Dive into the detailed analysis of brain mechanisms to captivate attention, explore 16 cognitive biases applied to copy with real e-commerce case studies, conduct audits of existing copies to identify subtle weaknesses, build your first personalized emotional triggers framework, test live on advanced personas, and produce a persuasion matrix ready for business deployment, ensuring immediate connection with the target audience.

Module 2Expert Storytelling Copywriting: Architecting High-Conversion Narratives (Advanced StoryBrand, Hero's Journey, Canva/ProWritingAid Tools)

Transform your copies into irresistible epics by mastering the StoryBrand framework for B2B, deconstruct success stories from giants like Apple or Airbnb, write complete narrative arcs for landing pages with emotional twists, integrate cliffhangers for sequential emails, practice collaborative workshops on participants' real projects, analyze engagement metrics, and deliver a personalized story bible, boosting open rates by 40% from the first deployment.

Module 3Data-Driven Copywriting: Optimize with A/B Tests and Analytics (Google Optimize, Hotjar, Advanced Heatmaps, Conversion Funnels)

Go on the offensive with hard data-based copies, set up multivariate split tests on headlines and CTAs via Google Optimize, interpret heatmaps and session recordings with Hotjar to reveal hidden friction points, rewrite existing copies live based on quantitative insights, simulate optimized e-commerce funnels to reduce churn by 30%, produce predictive ROI reports and a continuous iteration playbook, turning every word into a measurable sales lever.

Module 4Professional Multichannel Copywriting: Deploying Scalable Sequences (Klaviyo Automation, Facebook/Google Ads, Long-Form Copies)

Master omnichannel orchestration for explosive campaigns, integrate long-form copies into automated funnels via Klaviyo, adapt persuasive angles for paid Facebook and Google ads with scaling rules, create swipe files for 10 customer touchpoints, test cross-platform consistency on real business cases, deploy a complete pilot sequence with advanced UTM tracking, and conclude with a skills certification including a deliverable portfolio ready for immediate business production.

Evaluation method

  • Expert quiz on neuromarketing and data-driven copywriting
  • Audit and optimization of a real copy provided by the participant
  • Presentation of the multichannel ongoing project sequence with projected ROI

Learning method

  • Sessions led by an expert copywriter awarded for 7-figure campaigns
  • Practical exercises on your current copies for immediate results
  • Ongoing project: complete copy sequence from A to Z
  • Digital course materials + lifetime swipe file templates

Methods, materials and delivery

The Copywriting Training - Writing Copies That Drive Massive Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Copywriting Training - Writing Copies That Drive Massive Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Copywriting Training - Writing Copies That Drive Massive Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are eligible for corporate training budgets and employer-funded plans.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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