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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Google Shopping - Boost your e-commerce sales training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Google Shopping - Boost your e-commerce sales training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Google Shopping - Boost your e-commerce sales training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into creating and validating professional product feeds via Google Merchant Center, using tools like Google Sheets for structured exports and API connectors, perform complete diagnostics on real feeds to identify and correct common errors, set up automated rules for smooth daily maintenance, apply these skills to your e-commerce catalog with hands-on exercises and personalized trainer feedback, produce a certified production-ready feed by the end of the day.
Build advanced Google Shopping campaigns by segmenting audiences and products for precise targeting, test Smart Shopping and Performance Max formats on real business cases, integrate tracking via Google Analytics and Tag Manager to measure ROAS in real time, optimize bids and negative keywords based on live data analysis, develop up-selling strategies via product extensions and seasonal promotions, conclude with a full audit of your ongoing project campaign including a quantified action plan and certified recommendations to scale your sales.
Target audience
E-commerce merchants, digital marketing managers, traffic managers seeking to upskill in Google Shopping for business
Prerequisites
Knowledge of Google Ads, basics of Google Merchant Center and product feed management
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