Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training Lead Scoring - Qualify Your Prospects Effectively

Ref: QQR895
10 people max.
From $4,620 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

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Equans
EDF
Ubisoft
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Aptar
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Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master the fundamentals of lead scoring to qualify prospects in a business setting
  • Develop scoring models tailored to your professional strategies
  • Implement lead scoring tools in certified CRM environments
  • Analyze customer data to prioritize qualified opportunities
  • Optimize nurturing processes to boost conversions in certified training
  • Build lead scoring skills applicable immediately in the company
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without lead scoring mastery, sales teams lose an average 60% of their time on unqualified leads, wasting up to 25 000€ per year in missed opportunities.

  • Companies without scoring see their conversion rate drop 40%, with 70% of cold prospects ignored indefinitely.

  • In 2024, 82% of qualified marketers report a decisive competitive advantage from these skills.

  • Every quarter without training widens the gap, risking irreversible market share losses against more agile competitors.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Lead Scoring Fundamentals: Understand Concepts and Identify Prospect Profiles (Explanatory Methods, Use Cases)

Discover the essential principles of lead scoring through concrete examples from leading companies, assess your current customer data to segment hot and cold prospects, create your first simple model using behavioral and demographic criteria, perform practical exercises on provided real datasets, produce an initial qualification report that already reveals hidden opportunities in your database.

Module 2Lead Scoring Modeling: Design Predictive Scores (Basic Algorithms, Excel/Google Sheets Tools)

Build customized lead scoring models by integrating historical sales data, test weighting formulas to prioritize high-potential leads, simulate real-time adjustment scenarios on various business cases, analyze the impact on the sales pipeline with interactive dashboards, generate actionable recommendations ready to deploy in your marketing strategy.

Module 3Lead Scoring Tools: Implement in CRMs (HubSpot, Salesforce, Marketo, API Integrations)

Get hands-on with the interfaces of leading professional lead scoring tools, set up automated workflows for continuous scoring, integrate connectors with your email and web analytics platforms, perform live tests on fictional leads to validate flows, create alerts for sales teams and document your setups for quick enterprise adoption.

Module 4Lead Scoring Optimization: Measure, Adjust, and Deploy (KPIs, A/B Testing, Advanced Cases)

Evaluate your models' performance with key metrics such as conversion rate and ROI, conduct A/B tests to refine scores live, analyze successful optimization case studies from SMEs and large accounts, deploy a complete action plan with ongoing monitoring, finalize your capstone project by presenting quantifiable concrete gains to convince your executives.

Evaluation method

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous assessment through practical exercises on scoring models
  • Presentation of the personalized lead scoring capstone project

Learning method

  • Courses led by an expert trainer in marketing automation
  • Practical exercises on real business lead scoring cases
  • Progressive capstone project to implement a complete system
  • Complete course materials provided to each participant

Methods, materials and delivery

The Training Lead Scoring - Qualify Your Prospects Effectively program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Lead Scoring - Qualify Your Prospects Effectively program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Lead Scoring - Qualify Your Prospects Effectively program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Lead Scoring - Qualify Your Prospects Effectively training cost?+
The price is $4,620 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Lead Scoring - Qualify Your Prospects Effectively training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of digital marketing and customer data management
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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