Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
1 seat held for the next session
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Without lead scoring mastery, sales teams lose an average 60% of their time on unqualified leads, wasting up to 25 000€ per year in missed opportunities.
Companies without scoring see their conversion rate drop 40%, with 70% of cold prospects ignored indefinitely.
In 2024, 82% of qualified marketers report a decisive competitive advantage from these skills.
Every quarter without training widens the gap, risking irreversible market share losses against more agile competitors.
Discover the essential principles of lead scoring through concrete examples from leading companies, assess your current customer data to segment hot and cold prospects, create your first simple model using behavioral and demographic criteria, perform practical exercises on provided real datasets, produce an initial qualification report that already reveals hidden opportunities in your database.
Build customized lead scoring models by integrating historical sales data, test weighting formulas to prioritize high-potential leads, simulate real-time adjustment scenarios on various business cases, analyze the impact on the sales pipeline with interactive dashboards, generate actionable recommendations ready to deploy in your marketing strategy.
Get hands-on with the interfaces of leading professional lead scoring tools, set up automated workflows for continuous scoring, integrate connectors with your email and web analytics platforms, perform live tests on fictional leads to validate flows, create alerts for sales teams and document your setups for quick enterprise adoption.
Evaluate your models' performance with key metrics such as conversion rate and ROI, conduct A/B tests to refine scores live, analyze successful optimization case studies from SMEs and large accounts, deploy a complete action plan with ongoing monitoring, finalize your capstone project by presenting quantifiable concrete gains to convince your executives.
The Training Lead Scoring - Qualify Your Prospects Effectively program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the Training Lead Scoring - Qualify Your Prospects Effectively program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the Training Lead Scoring - Qualify Your Prospects Effectively program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Digital marketing & strategyIndustry-certified
Email marketing & CRMIndustry-certified
Digital marketing & strategyIndustry-certified
Email marketing & CRMIndustry-certified
Prospecting & lead generationIndustry-certified
Prospecting & lead generationIndustry-certified
Prospecting & lead generationIndustry-certified
Prospecting & lead generationIndustry-certified
Prospecting & lead generationIndustry-certified
Prospecting & lead generationIndustry-certified
Digital marketing & strategyIndustry-certified
Digital marketing & strategyIndustry-certified
Digital marketing & strategyIndustry-certified
Digital marketing & strategyIndustry-certified
Digital marketing & strategyIndustry-certified
Digital marketing & strategyIndustry-certified
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
ERP, CRM & business toolsIndustry-certified
ERP, CRM & business toolsIndustry-certified
ERP, CRM & business toolsIndustry-certified
ERP, CRM & business toolsIndustry-certified
ERP, CRM & business toolsIndustry-certified
ERP, CRM & business toolsIndustry-certifiedAvailable on-site and remotely. Pick your city to see the local training center.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.