Training Lead Scoring - Effectively Qualify B2B Prospects

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: NGN711
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastery of lead scoring, 70% of incoming leads remain unexploited, wasting up to 40% of the annual marketing budget on ineffective nurturing.

  • Companies lose an average of 25% of potential revenue due to imprecise qualification, with sales cycles stretched 50% according to Gartner.

  • Untrained marketing teams generate 3x more prioritization errors, slowing growth and exposing the business to agile competitors.

  • In 2024, 65% of sales directors reject candidates who lack advanced scoring skills.

  • Every quarter without optimization widens the competitive gap and threatens revenue targets.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
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  • Mistral AI
  • NVIDIA
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  • SAP
  • Oracle
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  • Palo Alto Networks
  • Aruba
  • VMware
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  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Lead Scoring training objectives

  • Master lead scoring techniques to professionally qualify prospects
  • Develop scoring models tailored to business strategies
  • Implement lead scoring in CRM tools to optimize marketing skills
  • Analyze behavioral and demographic data through practical training
  • Design automated nurturing workflows to maximize conversions
  • Optimize scoring performance via A/B tests and ROI metrics

Lead Scoring curriculum: 2 modules over 2 days

Module 1 : Lead Scoring Fundamentals: Model Behavioral and Demographic Scores (CRM HubSpot, Google Analytics, Advanced Excel)

Dive into the construction of personalized lead scoring models, analyzing demographic data and user behaviors via Google Analytics and HubSpot CRM exports, perform precise segmentations on real company cases, set up weighted scoring formulas in Excel to prioritize hot leads, test your models on anonymized datasets with immediate trainer feedback, produce a first qualification dashboard ready to integrate into your marketing strategy.

Module 2 : Advanced Lead Scoring: Automate Workflows and Optimize ROI (Salesforce, Marketo, A/B Tests, Conversion KPIs)

Advance to full automation of lead scoring in Salesforce or Marketo, integrate behavioral triggers to automatically nurture prospects, conduct A/B tests on scoring thresholds to boost conversion rates up to 30%, analyze advanced KPIs like MQL/SQL ratio and cost per qualified lead, apply concrete B2B cases with real-time adjustments, generate an actionable implementation plan with performance report for your team.

How Lead Scoring skills are assessed

  • Multiple-choice quiz to validate acquired knowledge at the end of the training
  • Continuous evaluation through practical exercises on real datasets
  • Defense of personal lead scoring model in front of the trainer

How the Lead Scoring course is taught

  • Courses led by an expert trainer in marketing automation
  • Practical exercises on concrete B2B company cases
  • Recurring project of progressive lead scoring modeling
  • Complete course materials and Excel templates provided to each participant

Lead Scoring training: access and practical arrangements

The Training Lead Scoring - Effectively Qualify B2B Prospects program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Lead Scoring - Effectively Qualify B2B Prospects program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Lead Scoring - Effectively Qualify B2B Prospects program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Lead Scoring training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Lead Scoring: frequently asked questions

Which tools are used in Lead Scoring training?+
Hands-on work runs on CRM HubSpot, google Analytics, advanced Excel, salesforce, marketo and b Tests. Those tools come from the Lead Scoring program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after Lead Scoring training?+
They can master lead scoring techniques to professionally qualify prospects, develop scoring models tailored to business strategies and implement lead scoring in CRM tools to optimize marketing skills. Those are the stated objectives of the Lead Scoring program at Intermediate level, checked by the end-of-session assessment.
What does the Lead Scoring program cover, day by day?+
Day 1: Lead Scoring Fundamentals: Model Behavioral and Demographic Scores (CRM HubSpot, Google Analytics, Advanced Excel). Day 2: Advanced Lead Scoring: Automate Workflows and Optimize ROI (Salesforce, Marketo, A/B Tests, Conversion KPIs). The Lead Scoring program runs over 2 days, delivered on site.
How is Lead Scoring training assessed?+
Assessment relies on multiple-choice quiz to validate acquired knowledge at the end of the training, continuous evaluation through practical exercises on real datasets and defense of personal lead scoring model in front of the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Lead Scoring program, which an L&D team can file as evidence.
How much does Lead Scoring training cost per participant?+
Lead Scoring training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Lead Scoring training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Lead Scoring training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Lead Scoring training?+
Knowledge of digital marketing and use of a CRM like HubSpot or Salesforce.
Is a certificate issued after Lead Scoring training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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