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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Lead Scoring - Effectively Qualify B2B Prospects training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Lead Scoring - Effectively Qualify B2B Prospects training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Lead Scoring - Effectively Qualify B2B Prospects training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into the construction of personalized lead scoring models, analyzing demographic data and user behaviors via Google Analytics and HubSpot CRM exports, perform precise segmentations on real company cases, set up weighted scoring formulas in Excel to prioritize hot leads, test your models on anonymized datasets with immediate trainer feedback, produce a first qualification dashboard ready to integrate into your marketing strategy.
Advance to full automation of lead scoring in Salesforce or Marketo, integrate behavioral triggers to automatically nurture prospects, conduct A/B tests on scoring thresholds to boost conversion rates up to 30%, analyze advanced KPIs like MQL/SQL ratio and cost per qualified lead, apply concrete B2B cases with real-time adjustments, generate an actionable implementation plan with performance report for your team.
Target audience
Marketing managers, growth managers, data analysts in companies to advance skills in lead qualification
Prerequisites
Knowledge of digital marketing and use of a CRM like HubSpot or Salesforce
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