Complete HubSpot Training: Mastering Inbound Marketing and Automation

$3,465

  • 3 days
  • Onsite
  • 8 people max.
Ref: VDV611
8 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastery of HubSpot for Inbound Marketing and Automation, 65% of qualified leads are lost due to poorly configured workflows, representing an annual loss of 150 000 € in missed opportunities for an average SME.

  • Each automation error costs an average of 5 000 € in correction time and client churn, while 40% of campaigns fail due to imprecise segmentation.

  • Result: your company stagnates against the competition, and your career is threatened by declining KPIs and wasted budgets.

  • Every month without solid skills amplifies these losses exponentially – act before it is too late.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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  • OVHcloud
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  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Complete HubSpot training objectives

  • Understand the fundamentals of the HubSpot platform
  • Implement effective inbound marketing strategies using HubSpot
  • Manage and intelligently segment your contact database
  • Automate marketing scenarios via workflows
  • Measure and optimize the effectiveness of marketing campaigns
  • Master the connections between CRM and marketing automation

Complete HubSpot curriculum: 3 modules over 3 days

Module 1 : Discovery and HubSpot Configuration

Presentation of the HubSpot ecosystem, account creation, settings of main properties, overview of tools (CRM, marketing, sales, service), import and organization of the database (contacts, companies, deals), user rights management.

Module 2 : Inbound Marketing, Segmentation, and Content Creation

Principles and methodology of inbound marketing with HubSpot, personas, advanced contact segmentation, creation of landing pages and forms, blog management and integration with social networks, introduction to personalized email campaigns.

Module 3 : Marketing Automation and Performance Analysis

Design and deployment of automated workflows, lead nurturing and scoring, management of multichannel marketing campaigns, conversion tracking, custom dashboards, reporting and analysis, best practices for driving ROI and optimizing interactions with prospects and customers.

How Complete HubSpot skills are assessed

  • Hands-on exercises throughout the training (configuration, workflow creation, segmentation)
  • Knowledge assessment quizzes at the end of each module
  • Personalized audit at the end of the training: analysis of a company case on HubSpot

How the Complete HubSpot course is taught

  • Presentations and live demonstrations on HubSpot
  • Guided practical work on a test account
  • Sharing of best practices and tips
  • Access to detailed resources and operational checklists

Complete HubSpot training: access and practical arrangements

The Complete HubSpot Training: Mastering Inbound Marketing and Automation program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Complete HubSpot Training: Mastering Inbound Marketing and Automation program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Complete HubSpot Training: Mastering Inbound Marketing and Automation program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Complete HubSpot training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Complete HubSpot: frequently asked questions

What can participants do after Complete HubSpot Training: Mastering Inbound Marketing and Automation training?+
They can understand the fundamentals of the HubSpot platform, implement effective inbound marketing strategies using HubSpot and manage and intelligently segment your contact database. Those are the stated objectives of the Complete HubSpot Training: Mastering Inbound Marketing and Automation program at Intermediate level, checked by the end-of-session assessment.
What does the Complete HubSpot Training: Mastering Inbound Marketing and Automation program cover, day by day?+
Day 1: Discovery and HubSpot Configuration. Day 2: Inbound Marketing, Segmentation, and Content Creation. Day 3: Marketing Automation and Performance Analysis. The Complete HubSpot Training: Mastering Inbound Marketing and Automation program runs over 3 days, delivered on site.
How is Complete HubSpot Training: Mastering Inbound Marketing and Automation training assessed?+
Assessment relies on hands-on exercises throughout the training (configuration, workflow creation, segmentation), knowledge assessment quizzes at the end of each module and personalized audit at the end of the training: analysis of a company case on HubSpot. Learni issues a completion certificate together with the individual assessment report at the end of the Complete HubSpot Training: Mastering Inbound Marketing and Automation program, which an L&D team can file as evidence.
How much does Complete HubSpot Training: Mastering Inbound Marketing and Automation training cost per participant?+
Complete HubSpot Training: Mastering Inbound Marketing and Automation training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Complete HubSpot Training: Mastering Inbound Marketing and Automation training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Complete HubSpot Training: Mastering Inbound Marketing and Automation training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Complete HubSpot Training: Mastering Inbound Marketing and Automation training?+
Proficiency with computer tools and basic knowledge of digital marketing.
Is a certificate issued after Complete HubSpot Training: Mastering Inbound Marketing and Automation training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Complete HubSpot Training: Mastering Inbound Marketing and Automation training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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