How Solocal improved its app's Play Store ranking with ASO

A descendant of PagesJaunes, Solocal is today one of France's leading players in digital marketing for local businesses. The group supports hundreds of thousands of professionals — retailers, tradespeople, SMBs — in growing their online visibility: presence on search engines, websites, local advertising and apps.

With digital at the core of its business, Solocal runs and promotes several web and mobile products. On mobile, store visibility directly drives the volume of organic downloads — and therefore cost-efficient user acquisition.

Yet on the Google Play Store, being present isn't enough: you have to be found. Between keyword search, competing listings and the algorithm's ranking criteria, gaining visibility demands a specific skill — ASO — that Solocal wanted to anchor in-house.

The targeted mobile app was well built, but struggled to surface on the Play Store: low visibility on strategic queries, an under-optimized listing and a view-to-install conversion rate below its potential.

Without a structured ASO method, optimizations were done on gut feel: swapping a visual or a description without measuring impact, with no keyword strategy and no close reading of Play Console data. Under those conditions, climbing the rankings sustainably was hard.

Solocal therefore wanted to train a lead able to drive ASO end to end: keyword research, listing optimization, conversion-oriented creative, review management and measurement — then spread that skill to the product and marketing teams.

Learni designed a one-day, one-to-one track, calibrated to Solocal's real app and market: targeted queries, competing listings, user audience. The learner worked on their own Play Store listing, not a textbook case.

The trainer — a hands-on ASO and mobile-growth practitioner — structured the course around a single thread: audit the existing listing, build a keyword strategy, then rebuild the listing and a testing plan to improve both ranking and conversion.

By the end of the day, the learner had: a prioritized keyword map, a rewritten Play Store listing (title, short and long description), a creative plan (icon, screenshots, video) to test through Store Listing Experiments, and a tracking dashboard based on Play Console.

By the end of the day, the learner walked out with a prioritized keyword strategy, a rewritten Play Store listing and a concrete testing plan to improve ranking and conversion. Live satisfaction came in at 100 %.

Beyond the training, the value of the tailored format shows in what was produced: it didn't just present the ASO levers, it reworked the app's real listing and laid down an optimization plan ready to execute and track over time.