Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone
← Back

Training Lead Scoring: Optimize Your Conversion Rates and Sales Strategies

Ref: UZX981
8 people max.
From $3,465 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
3 days
Remote

Share in 2 clicks

EquansEDFPhotowattAptarArcelorMittalUbisoftINSEECLa PlateformeCESIEFREIEPSIINGETISMy Digital SchoolYnovEquansEDFPhotowattAptarArcelorMittalUbisoftINSEECLa PlateformeCESIEFREIEPSIINGETISMy Digital SchoolYnov

Learning objectives

  • Understand the fundamentals of lead scoring and its importance in the sales process
  • Develop a relevant scoring model adapted to one's sector
  • Effectively analyze and segment one's lead portfolio
  • Automate scoring with appropriate tools
  • Interpret and exploit scores to improve sales performance

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Introduction to Lead Scoring and Identification of Needs

Presentation of lead scoring: definitions, challenges, benefits, and limitations. Analysis of the customer journey and diagnosis of the sales cycle. Study of the sales and marketing team's expectations. Workshop: identify areas for improvement in current lead management.

Module 2Creating a Custom Lead Scoring Model

Key factors for scoring (demographic, behavioral, technographic, firmographic). Weighting methodologies. Setting up manual vs. automated scoring. Developing a personalized model based on one's sector and objectives. Practical exercise: build your own model with relevant criteria.

Module 3Automation, Optimization, and Analysis of Scores

Overview of technological tools (CRM, marketing automation, AI). Configuring scoring in leading software (Salesforce, HubSpot, etc.). Analyzing results and continuous optimization using data. How lead scoring drives sales prioritization and follow-up strategies. Full simulation: deploy the model, analyze performance (dashboards, KPIs), and adjust strategy.

Evaluation method

  • MCQ at the end of the training to verify understanding of scoring methods
  • Practical exercises at the end of each day
  • Work at the end of the training: construction of a personalized model and analysis of real cases

Learning method

  • Alternation of theoretical inputs and practical cases
  • Concrete examples of application in different sectors
  • Real-life situations and simulations
  • Interactive course materials and downloadable resources

Methods, materials and delivery

The Training Lead Scoring: Optimize Your Conversion Rates and Sales Strategies program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Lead Scoring: Optimize Your Conversion Rates and Sales Strategies program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Lead Scoring: Optimize Your Conversion Rates and Sales Strategies program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Lead Scoring: Optimize Your Conversion Rates and Sales Strategies training cost?+
The individual price is $3,465 (USD). A detailed quote is sent within one business day.
How long is the Training Lead Scoring: Optimize Your Conversion Rates and Sales Strategies training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge in digital marketing or experience in prospect management
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

Your professional training, anywhere

Let's build
your next
program.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available