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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Training Lead Scoring: Optimize Your Conversion Rates and Sales Strategies training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Lead Scoring: Optimize Your Conversion Rates and Sales Strategies training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Lead Scoring: Optimize Your Conversion Rates and Sales Strategies training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of lead scoring: definitions, challenges, benefits, and limitations. Analysis of the customer journey and diagnosis of the sales cycle. Study of the sales and marketing team's expectations. Workshop: identify areas for improvement in current lead management.
Key factors for scoring (demographic, behavioral, technographic, firmographic). Weighting methodologies. Setting up manual vs. automated scoring. Developing a personalized model based on one's sector and objectives. Practical exercise: build your own model with relevant criteria.
Overview of technological tools (CRM, marketing automation, AI). Configuring scoring in leading software (Salesforce, HubSpot, etc.). Analyzing results and continuous optimization using data. How lead scoring drives sales prioritization and follow-up strategies. Full simulation: deploy the model, analyze performance (dashboards, KPIs), and adjust strategy.
Target audience
Marketing managers, sales professionals, CRM managers, professionals wishing to automate and prioritize leads within their organization
Prerequisites
Basic knowledge in digital marketing or experience in prospect management
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