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Training Lead Scoring - Effectively Qualify Your Prospects

Ref: PNW365
10 people max.
5500€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
5 journées
distanciel

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Learning objectives

  • Master the fundamentals of lead scoring in a certified professional training
  • Develop skills to identify and score qualified prospects
  • Design a lead scoring model tailored to the company and its objectives
  • Implement practical tools to automate scoring in professional routines
  • Optimize the sales pipeline through precise lead qualification
  • Evaluate the impact of lead scoring on the company's sales performance

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Lead Scoring Fundamentals: Definition, Objectives, and Real-World Use Cases (Introductory CRM Tools)

Discover the basics of lead scoring through real examples from successful companies, analyze prospect behaviors with simple data in Excel, perform your first manual scoring on a fictional dataset, identify key criteria such as email engagement and website visits, produce an initial qualification report to prioritize hot leads, consolidate your learning with interactive exercises in small groups.

Module 2Lead Scoring Criteria: Demographic and Behavioral Data (Weighting Methods, HubSpot Tools)

Dive into ideal prospect profiles, weigh explicit scores like job title and company against implicit ones such as content downloads, set up a HubSpot dashboard to test scenarios, apply scoring formulas adapted to various sectors, simulate lead flows with real client cases, generate actionable insights for sales teams, end with a collaborative workshop on dynamically adjusting thresholds.

Module 3Lead Scoring Tools and Automation: CRM Integration and Workflows (Salesforce, Marketo Basics)

Set up automated workflows in accessible CRMs, map lead data from web forms to sales notifications, test Zapier integrations for real-time scoring, analyze metrics like pre/post-scoring conversion rates, develop a personalized model using participant-provided data, review common pitfalls with live demos, produce a quick implementation plan for your company.

Module 4Advanced Lead Scoring: Segmentation and Nurturing (A/B Strategies, Advanced Analytics)

Segment leads into MQL/SQL categories via multi-layer scoring, launch A/B tests on post-scoring nurturing emails, use Google Analytics to track advanced behaviors, optimize scores with introductory machine learning via no-code tools, apply to a group project on a real funnel, measure potential ROI with custom dashboards, finalize recommendations for scaling in the company.

Module 5Lead Scoring Implementation and Measurement: KPIs, Continuous Optimization (Final Deliverables, Certification)

Deploy your complete lead scoring model on a company case study, define KPIs like 30% reduced sales cycle, monitor via HubSpot/Salesforce dashboards, adjust live based on sales/marketing feedback, present final project in a professional pitch, receive personalized expert feedback, obtain Qualiopi-certified attestation with ready-to-use tools kit for immediate performance boost.

Evaluation method

  • Daily interactive quizzes on lead scoring concepts
  • Practical case studies with real scoring on prospect data
  • Final project: deployable lead scoring model for the company

Learning method

  • Intensive practice on CRM tools like HubSpot and Salesforce
  • Real cases from leading digital marketing companies
  • Collaborative workshops in small groups for immediate feedback
  • Post-training video support and downloadable resources

Methods, materials and delivery

The Training Lead Scoring - Effectively Qualify Your Prospects program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Lead Scoring - Effectively Qualify Your Prospects program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Lead Scoring - Effectively Qualify Your Prospects program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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