Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
1 seat held for the next session
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Without mastering lead scoring, 79% of marketing leads remain unexploited, wasting up to 50 000€ annually in unnecessary acquisition budget according to HubSpot.
Sales teams waste 3x more time on cold prospects, slowing revenue growth by 25% on average.
Your company risks losing competitive advantage to rivals automating their qualification, threatening promotions and market share.
Invest in lead scoring skills now to turn this risk into an opportunity for accelerated sales.
Discover the basics of lead scoring through real examples from successful companies, analyze prospect behaviors with simple data in Excel, perform your first manual scoring on a fictional dataset, identify key criteria such as email engagement and website visits, produce an initial qualification report to prioritize hot leads, consolidate your learning with interactive exercises in small groups.
Dive into ideal prospect profiles, weigh explicit scores like job title and company against implicit ones such as content downloads, set up a HubSpot dashboard to test scenarios, apply scoring formulas adapted to various sectors, simulate lead flows with real client cases, generate actionable insights for sales teams, end with a collaborative workshop on dynamically adjusting thresholds.
Set up automated workflows in accessible CRMs, map lead data from web forms to sales notifications, test Zapier integrations for real-time scoring, analyze metrics like pre/post-scoring conversion rates, develop a personalized model using participant-provided data, review common pitfalls with live demos, produce a quick implementation plan for your company.
Segment leads into MQL/SQL categories via multi-layer scoring, launch A/B tests on post-scoring nurturing emails, use Google Analytics to track advanced behaviors, optimize scores with introductory machine learning via no-code tools, apply to a group project on a real funnel, measure potential ROI with custom dashboards, finalize recommendations for scaling in the company.
Deploy your complete lead scoring model on a company case study, define KPIs like 30% reduced sales cycle, monitor via HubSpot/Salesforce dashboards, adjust live based on sales/marketing feedback, present final project in a professional pitch, receive personalized expert feedback, obtain Qualiopi-certified attestation with ready-to-use tools kit for immediate performance boost.
The Training Lead Scoring - Effectively Qualify Your Prospects program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the Training Lead Scoring - Effectively Qualify Your Prospects program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the Training Lead Scoring - Effectively Qualify Your Prospects program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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E-commerceIndustry-certifiedAvailable on-site and remotely. Pick your city to see the local training center.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.