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Training: Creating Inclusive Personas for Ethical Communication and Marketing

Ref: PDS837
12 people max.
From $2,310 HT / per person
On-site on request · +$540 with certification exam
2 days
Remote

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ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Understand the concept of inclusion in persona creation
  • Identify common biases in client profile design
  • Learn to integrate diversity and equity in segmentation
  • Know how to create and use inclusive personas in campaigns
  • Measure the ethical and business impact of inclusive personas
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Célian Lebacle
Célian Lebacle

Learni trainer · Web & mobile expert

73%productivity gap
×3cost of inaction

Program

Module 1Foundations: Personas, biases, and inclusion challenges

Definitions and challenges of personas, Analysis of traditional unconscious biases, Case studies on the consequences of non-inclusive personas, Introduction to inclusion in communication and marketing, Workshop for self-assessment of current practices.

Module 2Methodologies for creating inclusive personas

Setting up an ethical approach: diversity, equity, accessibility. Data collection and analysis: best practices and points of vigilance, Methods to ensure representation of diversity (origin, age, gender, disability, orientation, social situation, etc.), Tools and matrices for creating inclusive personas, Step by step: building an inclusive persona from a brief.

Module 3Integration, deployment, and results measurement

Operational use of inclusive personas in marketing and communication strategies, Adapting content, products, and services to diversified profiles, Internal communication and team training, Methods to measure impact (KPIs, user feedback, audits), Reflection on continuous improvement areas, Practical workshop: audit and redesign of an existing persona.

Evaluation method

  • Practical exercises and role-playing
  • Presentation of a finalized inclusive persona by each participant
  • Personalized feedback from the trainer

Learning method

  • Interactive and participatory sessions
  • Concrete examples and case studies
  • Work groups and practical workshops
  • Delivery of a methodological guide and educational materials

Methods, materials and delivery

The Training: Creating Inclusive Personas for Ethical Communication and Marketing program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Creating Inclusive Personas for Ethical Communication and Marketing program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Creating Inclusive Personas for Ethical Communication and Marketing program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training: Creating Inclusive Personas for Ethical Communication and Marketing training cost?+
The individual price is $2,310 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Training: Creating Inclusive Personas for Ethical Communication and Marketing training?+
The training lasts 2 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge in marketing or communication
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

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