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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise avancée de Google Ads, 35% des budgets SEA sont gaspillés en enchères inefficaces selon les études Google, entraînant une perte moyenne de 20-30% du ROI potentiel pour les entreprises.
Les concurrents optimisés captent 50% plus de leads qualifiés, laissant votre marque invisible sur les premières positions payantes et freinant la croissance commerciale.
Sur le plan carrière, les responsables marketing sans ces compétences avancées stagnaient professionnellement, avec un risque de reconversion forcée face à l'automatisation croissante des plateformes.
Investissez dès maintenant dans cette formation certifiante pour sécuriser vos performances, protéger votre budget et propulser votre expertise en acquisition de trafic payant au niveau supérieur exigé par le marché actuel.
The Formation Google Ads - Maîtriser les stratégies avancées pour booster le ROI training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Google Ads - Maîtriser les stratégies avancées pour booster le ROI training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Google Ads - Maîtriser les stratégies avancées pour booster le ROI training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Plongez dans l'univers avancé de Google Ads avec des exercices pratiques sur Google Ads Editor pour modifier massivement des milliers d'éléments de campagnes en quelques clics, implémentez des scripts personnalisés via l'éditeur pour automatiser les ajustements d'enchères basés sur les performances réelles, analysez les insights d'enchères et modèles d'attribution pour anticiper les moves des concurrents, testez des extensions d'annonces dynamiques et remarketing lists for search ads sur des comptes live, produisez un plan d'optimisation complet avec livrables concrets applicables immédiatement en entreprise, le tout en 7 heures intensives mêlant théorie ciblée et cas réels pour une montée en compétences rapide et certifiante.
Target audience
Responsables marketing digital, experts SEA, chefs de projet publicitaire, freelances en acquisition de trafic cherchant une montée en compétences avancée sur Google Ads pour optimiser les performances en entreprise.
Prerequisites
Expérience confirmée d'au moins 6 mois en gestion de campagnes Google Ads, maîtrise des métriques essentielles (CTR, CPC, Quality Score, ROAS), utilisation intermédiaire de Google Analytics et Google Tag Manager.
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