SEA Training - Launching Profitable Advertising Campaigns

$3,465

  • 3 days
  • Onsite
  • 10 people max.
Ref: REB119
10 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without SEA mastery, companies waste an average 50% of their ad budget on unqualified clicks, losing up to 30% of potential monthly revenue.

  • Poorly configured campaigns generate 40% higher bounce rates, slowing conversions and raising acquisition costs.

  • In 2024, 68% of SMBs without SEA expertise fall behind agile competitors that capture 70% of paid traffic.

  • Every quarter without certified skills widens the competitive gap, exposing your business to irreversible market-share loss.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

41,115 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft
  • Atos

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

SEA training objectives

  • Master the fundamentals of SEA for professional advertising campaigns
  • Develop skills in configuring certified Google Ads accounts
  • Design high-performing ads tailored to business objectives
  • Implement effective keyword and targeting strategies
  • Analyze SEA performance to continuously optimize budgets
  • Deploy profitable SEA campaigns with professional ROI tracking

Program

SEA curriculum: 3 modules over 3 days

Module 1 : SEA Fundamentals: Account Setup and First Keywords (Google Ads, Planning Tools)

Immersive discovery of SEA basics via Google Ads, creation and setup of a professional account with activation of essential tools like Google Keyword Planner, identification of high-potential keywords for your sector, practical exercises on real business cases, simulation of first searches and competitor analysis, production of an initial keyword plan with budget estimation, personalized feedback from the trainer for immediate implementation.

Module 2 : Creating SEA Campaigns: Ads and Ad Structures (Google Ads Editor, Ad Extensions)

Hands-on dive into designing high-performing SEA campaigns, writing persuasive ads with live A/B tests, organizing thematic ad groups optimized for quality score, integrating ad extensions to boost clicks, workshops on adapted landing pages, launching test campaigns on a demo account, measuring first indicators like CTR and CPC, developing a reusable creative brief for your business projects.

Module 3 : SEA Optimization and Analysis: ROI Tracking and Adjustments (Google Analytics, Automated Reports)

Mastery of SEA optimization techniques to maximize return on investment, connecting Google Ads to Analytics for complete conversion tracking, in-depth analysis of key metrics like ROAS and bounce rate, exercises on adjusting automated and manual bids, concrete cases of recovering underperforming campaigns, creating personalized reports and alerts, developing a management dashboard for autonomous business management.

How SEA skills are assessed

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous assessment through practical exercises on real campaigns
  • Presentation of the ongoing SEA campaign project to the trainer

How the SEA course is taught

  • Courses led by a Google-certified SEA expert trainer
  • Practical exercises on demo Google Ads accounts and business cases
  • Progressive ongoing project to launch a real campaign
  • Complete course materials and checklists provided to each participant

SEA training: access and practical arrangements

The SEA Training - Launching Profitable Advertising Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the SEA Training - Launching Profitable Advertising Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the SEA Training - Launching Profitable Advertising Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your SEA training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

SEA: frequently asked questions

Which tools are used in SEA Training training?+
Hands-on work runs on google Ads, planning Tools, google Ads Editor, ad Extensions, google Analytics and automated Reports. Those tools come from the SEA Training program itself, delivered on site over 3 days, so participants practise on the stack they will use at work.
What can participants do after SEA Training training?+
They can master the fundamentals of SEA for professional advertising campaigns, develop skills in configuring certified Google Ads accounts and design high-performing ads tailored to business objectives. Those are the stated objectives of the SEA Training program at Beginner level, checked by the end-of-session assessment.
What does the SEA Training program cover, day by day?+
Day 1: SEA Fundamentals: Account Setup and First Keywords (Google Ads, Planning Tools). Day 2: Creating SEA Campaigns: Ads and Ad Structures (Google Ads Editor, Ad Extensions). Day 3: SEA Optimization and Analysis: ROI Tracking and Adjustments (Google Analytics, Automated Reports). The SEA Training program runs over 3 days, delivered on site.
How is SEA Training training assessed?+
Assessment relies on multiple-choice quiz to validate learning outcomes at the end of the training, continuous assessment through practical exercises on real campaigns and presentation of the ongoing SEA campaign project to the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the SEA Training program, which an L&D team can file as evidence.
How much does SEA Training training cost per participant?+
SEA Training training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does SEA Training training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for SEA Training training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before SEA Training training?+
Basic knowledge of digital marketing and regular use of Excel for simple analyses.
Is a certificate issued after SEA Training training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for SEA Training training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your SEA learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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