Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

1 seat held for the next session

30:00Held for another

Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.

SEA Training - Launching Profitable Advertising Campaigns

Ref: REB119
10 people max.
From $3,675 HT / per person
On-site on request · +$540 with certification exam
3 days
Remote

Share in 2 clicks

Trusted by — schools, companies and industrial groups
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Every program built with a dedicated engineer
OpenAI
Anthropic
Mistral AI
NVIDIA
Google
Amazon Web Services
Microsoft Dynamics 365
Salesforce
ServiceNow
SAP
Oracle
Cisco
Fortinet
Palo Alto Networks
Aruba
VMware
Red Hat
Databricks
Snowflake
OVHcloud
Notion
AMD
Apple
OpenAI
Anthropic
Mistral AI
NVIDIA
Google
Amazon Web Services
Microsoft Dynamics 365
Salesforce
ServiceNow

Learning objectives

  • Master the fundamentals of SEA for professional advertising campaigns
  • Develop skills in configuring certified Google Ads accounts
  • Design high-performing ads tailored to business objectives
  • Implement effective keyword and targeting strategies
  • Analyze SEA performance to continuously optimize budgets
  • Deploy profitable SEA campaigns with professional ROI tracking
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without SEA mastery, companies waste an average 50% of their ad budget on unqualified clicks, losing up to 30% of potential monthly revenue.

  • Poorly configured campaigns generate 40% higher bounce rates, slowing conversions and raising acquisition costs.

  • In 2024, 68% of SMBs without SEA expertise fall behind agile competitors that capture 70% of paid traffic.

  • Every quarter without certified skills widens the competitive gap, exposing your business to irreversible market-share loss.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1SEA Fundamentals: Account Setup and First Keywords (Google Ads, Planning Tools)

Immersive discovery of SEA basics via Google Ads, creation and setup of a professional account with activation of essential tools like Google Keyword Planner, identification of high-potential keywords for your sector, practical exercises on real business cases, simulation of first searches and competitor analysis, production of an initial keyword plan with budget estimation, personalized feedback from the trainer for immediate implementation.

Module 2Creating SEA Campaigns: Ads and Ad Structures (Google Ads Editor, Ad Extensions)

Hands-on dive into designing high-performing SEA campaigns, writing persuasive ads with live A/B tests, organizing thematic ad groups optimized for quality score, integrating ad extensions to boost clicks, workshops on adapted landing pages, launching test campaigns on a demo account, measuring first indicators like CTR and CPC, developing a reusable creative brief for your business projects.

Module 3SEA Optimization and Analysis: ROI Tracking and Adjustments (Google Analytics, Automated Reports)

Mastery of SEA optimization techniques to maximize return on investment, connecting Google Ads to Analytics for complete conversion tracking, in-depth analysis of key metrics like ROAS and bounce rate, exercises on adjusting automated and manual bids, concrete cases of recovering underperforming campaigns, creating personalized reports and alerts, developing a management dashboard for autonomous business management.

Evaluation method

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous assessment through practical exercises on real campaigns
  • Presentation of the ongoing SEA campaign project to the trainer

Learning method

  • Courses led by a Google-certified SEA expert trainer
  • Practical exercises on demo Google Ads accounts and business cases
  • Progressive ongoing project to launch a real campaign
  • Complete course materials and checklists provided to each participant

Methods, materials and delivery

The SEA Training - Launching Profitable Advertising Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the SEA Training - Launching Profitable Advertising Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the SEA Training - Launching Profitable Advertising Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the SEA Training - Launching Profitable Advertising Campaigns training cost?+
The price is $3,675 (USD) per participant. A detailed quote is sent within one business day.
How long is the SEA Training - Launching Profitable Advertising Campaigns training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of digital marketing and regular use of Excel for simple analyses
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

Your professional training, anywhere

Let's build
your next
program.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available