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Training SEA 2026 - Launching Profitable Google Ads Campaigns

Course created on July 27, 2026Updated on October 5, 2026

On quote

5 days
Onsite
10 people max.

Request a quote See the program

Ref: CMO988

10 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

5 days

Onsite

Don't let this gap widen

Why this program matters

Without SEA 2026 mastery, competitors capture 70% of qualified paid traffic, leaving your e-commerce pages at -45% of potential conversions.
Novice companies lose an average of 25 000€ annually on poorly optimized budgets and wasted clicks.
In 2026, 82% of marketers without SEA AI skills risk obsolescence, with ROI 60% lower than advanced automations.
Every month without training widens a fatal competitive gap, multiplying missed opportunities by 3.

Trusted by — schools, companies and industrial groups

25,661 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Master the fundamentals of SEA for professional certifying campaigns
Set up optimized Google Ads accounts for businesses
Develop skills in researching high-performing keywords
Implement effective targeting and budgeting strategies
Analyze SEA performance with pro tools for maximum ROI
Anticipate SEA trends 2026 such as AI and automation
Design SEA campaigns tailored to your business objectives

Program

Module 1SEA Fundamentals: Google Ads Discovery and 2026 Environment (accounts, interfaces, AI trends)

Dive into the basics of SEA with professional Google Ads account setup, exploration of the updated 2026 interface integrating generative AI, practical exercises on creating campaign structures tailored to businesses, analysis of real cases with positive ROI, and definition of your concrete business objectives for a winning start.

Module 2SEA Setup: Campaigns and Keywords (Google Keyword Planner, match types, negatives)

Set up your first SEA campaigns using Google Keyword Planner to identify high-potential keywords, practice match types and negative lists to refine qualified traffic, test Search and Display campaign structures on real business scenarios, create your first optimized ad groups, and validate with precise budget simulations.

Module 3SEA Targeting: Audiences and Geolocation (Remarketing, RLSA, 2026 AI segments)

Master advanced SEA targeting with dynamic remarketing setup, similar audiences, and RLSA to reconquer visitors, integrate 2026 predictive AI segments for fine personalization, apply exercises on geolocation and demographics tailored to your sector, create custom audiences via Google Analytics, and test live to boost conversions.

Module 4SEA Optimization: Ads and Budgets (A/B testing, Quality Score, automated bidding)

Optimize your SEA campaigns through A/B tests of responsive ads and high-performing extensions, improve Quality Score with aligned landing pages, manage budgets and smart bidding via 2026 Smart Bidding, analyze business cases where qualified clicks doubled, produce concrete optimization reports, and apply real-time adjustments to maximize daily ROI.

Module 5SEA Analysis and 2026 Trends: Reporting and AI (Google Analytics 4, Performance Max, predictions)

Analyze SEA performance with Google Analytics 4 and advanced reports, measure KPIs like CPC, CTR, and ROAS on your live campaigns, discover 2026 trends with Performance Max and conversational AI, develop a custom dashboard for business monitoring, create a post-training action plan, and conclude with a certifying ongoing project showcasing your new professional skills.

Evaluation method

Multiple-choice quiz to validate acquired knowledge at the end of the training
Continuous evaluation through practical SEA exercises
Presentation of the ongoing project: Google Ads campaign

Learning method

Courses led by a Google-certified SEA expert trainer
Practical exercises on real Google Ads accounts
Progressive ongoing project for a complete campaign
Complete course materials and 2026 resources provided

Methods, materials and delivery

The Training SEA 2026 - Launching Profitable Google Ads Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training SEA 2026 - Launching Profitable Google Ads Campaigns program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training SEA 2026 - Launching Profitable Google Ads Campaigns program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

Which tools are used in SEA 2026 training?+

Hands-on work runs on accounts, interfaces, AI trends, google Keyword Planner, match types and negatives. Those tools come from the SEA 2026 program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.

What can participants do after SEA 2026 training?+

They can master the fundamentals of SEA for professional certifying campaigns, set up optimized Google Ads accounts for businesses and develop skills in researching high-performing keywords. Those are the stated objectives of the SEA 2026 program at Beginner level, checked by the end-of-session assessment.

What does the SEA 2026 program cover, day by day?+

Day 1: SEA Fundamentals: Google Ads Discovery and 2026 Environment (accounts, interfaces, AI trends). Day 2: SEA Setup: Campaigns and Keywords (Google Keyword Planner, match types, negatives). Day 3: SEA Targeting: Audiences and Geolocation (Remarketing, RLSA, 2026 AI segments). Day 4: SEA Optimization: Ads and Budgets (A/B testing, Quality Score, automated bidding). Day 5: SEA Analysis and 2026 Trends: Reporting and AI (Google Analytics 4, Performance Max, predictions). The SEA 2026 program runs over 5 days, delivered on site.

How is SEA 2026 training assessed?+

Assessment relies on multiple-choice quiz to validate acquired knowledge at the end of the training, continuous evaluation through practical SEA exercises and presentation of the ongoing project: Google Ads campaign. Learni issues a completion certificate together with the individual assessment report at the end of the SEA 2026 program, which an L&D team can file as evidence.

How much does SEA 2026 training cost per participant?+

SEA 2026 training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does SEA 2026 training take?+

5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for SEA 2026 training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before SEA 2026 training?+

Basics in digital marketing and regular use of Excel for simple analyses.

Is a certificate issued after SEA 2026 training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

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