Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Trusted by — schools, companies and industrial groups
Learning objectives
- Master the fundamentals of SEA for professional certifying campaigns
- Set up optimized Google Ads accounts for businesses
- Develop skills in researching high-performing keywords
- Implement effective targeting and budgeting strategies
- Analyze SEA performance with pro tools for maximum ROI
- Anticipate SEA trends 2026 such as AI and automation
- Design SEA campaigns tailored to your business objectives
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1SEA Fundamentals: Google Ads Discovery and 2026 Environment (accounts, interfaces, AI trends)
Dive into the basics of SEA with professional Google Ads account setup, exploration of the updated 2026 interface integrating generative AI, practical exercises on creating campaign structures tailored to businesses, analysis of real cases with positive ROI, and definition of your concrete business objectives for a winning start.
Module 2SEA Setup: Campaigns and Keywords (Google Keyword Planner, match types, negatives)
Set up your first SEA campaigns using Google Keyword Planner to identify high-potential keywords, practice match types and negative lists to refine qualified traffic, test Search and Display campaign structures on real business scenarios, create your first optimized ad groups, and validate with precise budget simulations.
Module 3SEA Targeting: Audiences and Geolocation (Remarketing, RLSA, 2026 AI segments)
Master advanced SEA targeting with dynamic remarketing setup, similar audiences, and RLSA to reconquer visitors, integrate 2026 predictive AI segments for fine personalization, apply exercises on geolocation and demographics tailored to your sector, create custom audiences via Google Analytics, and test live to boost conversions.
Module 4SEA Optimization: Ads and Budgets (A/B testing, Quality Score, automated bidding)
Optimize your SEA campaigns through A/B tests of responsive ads and high-performing extensions, improve Quality Score with aligned landing pages, manage budgets and smart bidding via 2026 Smart Bidding, analyze business cases where qualified clicks doubled, produce concrete optimization reports, and apply real-time adjustments to maximize daily ROI.
Module 5SEA Analysis and 2026 Trends: Reporting and AI (Google Analytics 4, Performance Max, predictions)
Analyze SEA performance with Google Analytics 4 and advanced reports, measure KPIs like CPC, CTR, and ROAS on your live campaigns, discover 2026 trends with Performance Max and conversational AI, develop a custom dashboard for business monitoring, create a post-training action plan, and conclude with a certifying ongoing project showcasing your new professional skills.
Evaluation method
- Multiple-choice quiz to validate acquired knowledge at the end of the training
- Continuous evaluation through practical SEA exercises
- Presentation of the ongoing project: Google Ads campaign
Learning method
- Courses led by a Google-certified SEA expert trainer
- Practical exercises on real Google Ads accounts
- Progressive ongoing project for a complete campaign
- Complete course materials and 2026 resources provided
Methods, materials and delivery
The Training SEA 2026 - Launching Profitable Google Ads Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training SEA 2026 - Launching Profitable Google Ads Campaigns program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training SEA 2026 - Launching Profitable Google Ads Campaigns program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training SEA 2026 - Launching Profitable Google Ads Campaigns training cost?+
The individual price is $5,775 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Training SEA 2026 - Launching Profitable Google Ads Campaigns training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basics in digital marketing and regular use of Excel for simple analyses
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
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