Training SEA - Optimize Google Ads Campaigns ROI x3

On quote

  • 4 days
  • Onsite
  • 10 people max.
Ref: AZZ740
10 people max.
On quote
In-company rate: on quote
On-site and certification exam on quote
4 days
Onsite

Don't let this gap widen

Why this program matters

  • Without advanced SEA skills, 70% of campaigns waste more than 40% of the budget on non-converting clicks, according to the Google Economic Impact Report 2023.

  • Companies lose up to 2.5x ROI against automated competition, threatening market share and quarterly targets.

  • Professionals stall in their careers, with 60% of promoted traffic managers now managing AI and scripts, risking forced career shifts.

  • Master SEA now to secure performance and sustainable growth.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,662 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

  • Master advanced bidding strategies to maximize ROI in professional SEA training
  • Develop cross-device remarketing campaigns tailored for certified companies
  • Optimize SEA performance with Google AI for competitive skills
  • Design automated A/B tests to boost conversions in the company
  • Implement custom Google Ads scripts for expert management
  • Analyze advanced data for data-driven decisions in certified training

Program

Module 1Advanced SEA Strategies: Intelligent Bidding and Campaign Structures (Google Ads, Smart Bidding)

Discover automated bidding algorithms, configure portfolios of strategies for optimal ROI, analyze impacts via real simulations, set up automated rules to adjust budgets in real-time, practice on live accounts with personalized feedback, produce an optimization report ready to deploy in the company.

Module 2SEA Remarketing & Audiences: Cross-Device and RLSA (Google Ads, Analytics 360)

Dive into dynamic audiences, segment high-value visitors with custom lists, deploy multi-channel remarketing sequences, integrate first-party data for privacy compliance, test adaptive creatives via Responsive Search Ads, generate exportable segments to Display and YouTube for full synergy.

Module 3SEA AI Optimization: Scripts and Automations (Google Ads Scripts, API)

Code custom scripts to pause underperforming keywords, automate budget adjustments based on weather or events, integrate Google Ads API for custom dashboards, simulate what-if scenarios with Performance Planner, debug live with the expert team, deliver an automation kit ready for your company stack.

Module 4SEA Analysis & Scaling: Advanced Data and Expansion (BigQuery, Looker Studio)

Exploit BigQuery for complex SEA data queries, visualize advanced conversion funnels in Looker Studio, identify scaling opportunities with attribution modeling, optimize for cross-sell/up-sell objectives, review a personal project with expert audit, obtain SEA skills certification for an impactful CV.

Evaluation method

  • Technical quiz on bidding and SEA scripts
  • Real case study: live campaign optimization
  • Final project: SEA scaling plan with ROI report

Learning method

  • 70% hands-on practice on real Google Ads accounts
  • Alternating theory/tools and hands-on exercises
  • Individual feedback from Google-certified trainer
  • Unlimited access to post-training resources

Methods, materials and delivery

The Training SEA - Optimize Google Ads Campaigns ROI x3 program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training SEA - Optimize Google Ads Campaigns ROI x3 program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training SEA - Optimize Google Ads Campaigns ROI x3 program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Frequently asked questions

Which tools are used in SEA training?+
Hands-on work runs on google Ads, smart Bidding, analytics 360, google Ads Scripts, API and bigQuery. Those tools come from the SEA program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after SEA training?+
They can master advanced bidding strategies to maximize ROI in professional SEA training, develop cross-device remarketing campaigns tailored for certified companies and optimize SEA performance with Google AI for competitive skills. Those are the stated objectives of the SEA program at Advanced level, checked by the end-of-session assessment.
What does the SEA program cover, day by day?+
Day 1: Advanced SEA Strategies: Intelligent Bidding and Campaign Structures (Google Ads, Smart Bidding). Day 2: SEA Remarketing & Audiences: Cross-Device and RLSA (Google Ads, Analytics 360). Day 3: SEA AI Optimization: Scripts and Automations (Google Ads Scripts, API). Day 4: SEA Analysis & Scaling: Advanced Data and Expansion (BigQuery, Looker Studio). The SEA program runs over 4 days, delivered on site.
How is SEA training assessed?+
Assessment relies on technical quiz on bidding and SEA scripts, real case study: live campaign optimization and final project: SEA scaling plan with ROI report. Learni issues a completion certificate together with the individual assessment report at the end of the SEA program, which an L&D team can file as evidence.
How much does SEA training cost per participant?+
SEA training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.
How long does SEA training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for SEA training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before SEA training?+
Mastery of SEA basics, autonomous management of Google Ads campaigns, advanced knowledge of Google Analytics and Tag Manager.
Is a certificate issued after SEA training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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