Training SEA - Mastering Google Ads for Industry 4.0

$1,155

  • 1 day
  • Onsite
  • 10 people max.
Ref: AJE508
10 people max.
$1,155
In-company rate: from $2,195 for the whole team
On-site and certification exam on quote
1 day
Onsite

Don't let this gap widen

Why this program matters

  • Without intermediate mastery of SEA, robotics companies lose up to 35% of qualified leads on Google, according to Google and HubSpot 2023 studies.

  • This translates into millions of euros in missed annual revenue for Industrie 4.0 players, amid fierce competition from giants like Siemens that boost their visibility by 200%.

  • Your career stagnates: promotions denied for lack of measurable digital skills, career shifts blocked against certified juniors.

  • Invest in this certified training to secure your marketing ROI starting tomorrow.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

41,182 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft
  • Atos

Every program built with a dedicated engineer

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  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

SEA training objectives

  • Master advanced Google Ads strategies to target the robotics industry
  • Develop professional skills in optimizing certified SEA campaigns
  • Design high-performing ads tailored to Industry 4.0 companies
  • Implement automated bidding tools to maximize ROI
  • Optimize landing pages to convert industrial leads
  • Analyze SEA performance with advanced business metrics

Program

SEA curriculum: 1 module over 1 day

Module 1 : SEA: Advanced Google Ads Strategies for Robotics & Industry (Analytics tools, remarketing, practical deliverable cases)

Discover SEA campaign optimization techniques tailored to Industry 4.0, using Google Ads and Analytics to precisely target buyers of robots and automation systems. Participate in practical exercises on creating ad groups segmented by long-tail keywords such as 'industrial PLC' or 'collaborative robotics', analyze real cases of companies that boosted their revenue by 40% via remarketing. Configure smart bidding strategies, test A/B on ad extensions, and produce a personal SEA plan deliverable with simulated performance report, all in 7 interactive remote hours.

How SEA skills are assessed

  • Technical MCQ on advanced SEA strategies
  • Practical industrial Google Ads case study
  • Qualiopi certified competency attestation

How the SEA course is taught

  • Active pedagogy with hands-on exercises
  • Real cases from robotics companies and Industry 4.0
  • Interactive remote multimedia support
  • Real-time personalized feedback

SEA training: access and practical arrangements

The Training SEA - Mastering Google Ads for Industry 4.0 program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training SEA - Mastering Google Ads for Industry 4.0 program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training SEA - Mastering Google Ads for Industry 4.0 program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your SEA training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

SEA: frequently asked questions

Which tools are used in SEA training?+
Hands-on work runs on analytics tools, remarketing and practical deliverable cases. Those tools come from the SEA program itself, delivered on site over 1 day, so participants practise on the stack they will use at work.
What can participants do after SEA training?+
They can master advanced Google Ads strategies to target the robotics industry, develop professional skills in optimizing certified SEA campaigns and design high-performing ads tailored to Industry 4.0 companies. Those are the stated objectives of the SEA program at Intermediate level, checked by the end-of-session assessment.
How is SEA training assessed?+
Assessment relies on technical MCQ on advanced SEA strategies, practical industrial Google Ads case study and qualiopi certified competency attestation. Learni issues a completion certificate together with the individual assessment report at the end of the SEA program, which an L&D team can file as evidence.
How much does SEA training cost per participant?+
SEA training costs $1,155 per participant. For an in-company team, the flat rate starts at $2,195 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does SEA training take?+
1 day, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for SEA training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before SEA training?+
Basic knowledge of digital marketing, regular use of Google Analytics, basic understanding of online advertising.
Is a certificate issued after SEA training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for SEA training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your SEA learning path.

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