Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Master Google Ads: Design and Optimize Profitable Campaigns
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Understand how Google Ads works and its advertising ecosystem
- Create effective Search, Display, Shopping, and Remarketing campaigns
- Know how to structure ad groups, choose and refine keywords
- Write compelling and catchy ads according to best practices
- Measure, analyze, and continuously optimize campaign performance
- Apply an appropriate budget strategy to maximize return on investment
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without mastering Google Ads, 40% of ad budgets are wasted on unqualified clicks, representing an average loss of 25 000 € per year for an SME.
Poorly optimized campaigns generate negative ROI in 65% of cases, depriving businesses of 30% of potential monthly leads.
This inefficiency exposes your business to fierce competition that captures your market share, threatening the sustainability of your growth and your career.
Every day without advanced optimization, thousands of euros evaporate irretrievably.
Program
Module 1Introduction to Google Ads & Basics of the Advertising Platform
Overview of Google Ads, principles of paid search, key terminology. Discovery of the interface. Presentation of different campaign types: Search, Display, Shopping, Video, and Remarketing. Defining advertising objectives according to your activity. Presentation of Quality Score and its impact on ad cost/position.
Module 2Creation, Setup, and Writing Ads
Hands-on: Creating a Google Ads account. Advanced keyword research and selection with Google Keyword Planner. Structuring a campaign and organizing ad groups. Writing effective text ads (headlines, extensions, calls to action, variants). Selecting placements for Display and introduction to demographic targeting.
Module 3Optimization, Performance Tracking & Conversion Strategies
Tracking conversions with Google Analytics & Google Tag Manager. Analyzing results, reports, custom dashboards. Adjusting bids, daily/monthly budgeting, and automated bidding strategies. A/B testing techniques for ads. Introduction to Remarketing and advanced targeting. Tips to improve Quality Score and outperform in a competitive context. Case study and workshops: Collective campaign audit.
Evaluation method
- Interactive quiz at the end of each module
- Practical case study to present at the end of the training
- Practical workshops with real-time validation of settings
Learning method
- Illustrated lectures
- Concrete use cases and group workshops
- Practical exercises on a real Google Ads environment
- Downloadable training materials
Methods, materials and delivery
The Master Google Ads: Design and Optimize Profitable Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Master Google Ads: Design and Optimize Profitable Campaigns program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Master Google Ads: Design and Optimize Profitable Campaigns program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Master Google Ads: Design and Optimize Profitable Campaigns training cost?+
The price is $3,675 (USD) per participant. A detailed quote is sent within one business day.
How long is the Master Google Ads: Design and Optimize Profitable Campaigns training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Have basic knowledge of digital marketing and navigate fluently on the Internet.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
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