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Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone
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Master Google Ads: Design and Optimize Profitable Campaigns

Ref: JMJ935
8 people max.
From $3,465 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
3 days
Remote

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Learning objectives

  • Understand how Google Ads works and its advertising ecosystem
  • Create effective Search, Display, Shopping, and Remarketing campaigns
  • Know how to structure ad groups, choose and refine keywords
  • Write compelling and catchy ads according to best practices
  • Measure, analyze, and continuously optimize campaign performance
  • Apply an appropriate budget strategy to maximize return on investment

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Imed BEN AMOR
Imed BEN AMOR

Learni trainer · Development expert

73%productivity gap
×3cost of inaction

Program

Module 1Introduction to Google Ads & Basics of the Advertising Platform

Overview of Google Ads, principles of paid search, key terminology. Discovery of the interface. Presentation of different campaign types: Search, Display, Shopping, Video, and Remarketing. Defining advertising objectives according to your activity. Presentation of Quality Score and its impact on ad cost/position.

Module 2Creation, Setup, and Writing Ads

Hands-on: Creating a Google Ads account. Advanced keyword research and selection with Google Keyword Planner. Structuring a campaign and organizing ad groups. Writing effective text ads (headlines, extensions, calls to action, variants). Selecting placements for Display and introduction to demographic targeting.

Module 3Optimization, Performance Tracking & Conversion Strategies

Tracking conversions with Google Analytics & Google Tag Manager. Analyzing results, reports, custom dashboards. Adjusting bids, daily/monthly budgeting, and automated bidding strategies. A/B testing techniques for ads. Introduction to Remarketing and advanced targeting. Tips to improve Quality Score and outperform in a competitive context. Case study and workshops: Collective campaign audit.

Evaluation method

  • Interactive quiz at the end of each module
  • Practical case study to present at the end of the training
  • Practical workshops with real-time validation of settings

Learning method

  • Illustrated lectures
  • Concrete use cases and group workshops
  • Practical exercises on a real Google Ads environment
  • Downloadable training materials

Methods, materials and delivery

The Master Google Ads: Design and Optimize Profitable Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Master Google Ads: Design and Optimize Profitable Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Master Google Ads: Design and Optimize Profitable Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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FAQ

Frequently asked questions

How much does the Master Google Ads: Design and Optimize Profitable Campaigns training cost?+
The individual price is $3,465 (USD). A detailed quote is sent within one business day.
How long is the Master Google Ads: Design and Optimize Profitable Campaigns training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Have basic knowledge of digital marketing and navigate fluently on the Internet.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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