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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Comprehensive guide to Figma training in 2025, covering essentials to sophisticated prototyping. Ideal for designers preparing for professional growth.
The Master Google Ads: Design and Optimize Profitable Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Master Google Ads: Design and Optimize Profitable Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Master Google Ads: Design and Optimize Profitable Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of Google Ads, principles of paid search, key terminology. Discovery of the interface. Presentation of different campaign types: Search, Display, Shopping, Video, and Remarketing. Defining advertising objectives according to your activity. Presentation of Quality Score and its impact on ad cost/position.
Hands-on: Creating a Google Ads account. Advanced keyword research and selection with Google Keyword Planner. Structuring a campaign and organizing ad groups. Writing effective text ads (headlines, extensions, calls to action, variants). Selecting placements for Display and introduction to demographic targeting.
Tracking conversions with Google Analytics & Google Tag Manager. Analyzing results, reports, custom dashboards. Adjusting bids, daily/monthly budgeting, and automated bidding strategies. A/B testing techniques for ads. Introduction to Remarketing and advanced targeting. Tips to improve Quality Score and outperform in a competitive context. Case study and workshops: Collective campaign audit.
Target audience
Marketing professionals, business owners, communication managers, or anyone wishing to effectively promote their activity online.
Prerequisites
Have basic knowledge of digital marketing and navigate fluently on the Internet.
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