Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Master Google Ads: Design and Optimize Profitable Campaigns
Trusted by — schools, companies and industrial groups
41,115 programs · 25 countries
Every program built with a dedicated engineer
Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.
Google Ads training objectives
- Understand how Google Ads works and its advertising ecosystem
- Create effective Search, Display, Shopping, and Remarketing campaigns
- Know how to structure ad groups, choose and refine keywords
- Write compelling and catchy ads according to best practices
- Measure, analyze, and continuously optimize campaign performance
- Apply an appropriate budget strategy to maximize return on investment
Program
Google Ads curriculum: 3 modules over 3 days
Module 1 : Introduction to Google Ads & Basics of the Advertising Platform
Overview of Google Ads, principles of paid search, key terminology. Discovery of the interface. Presentation of different campaign types: Search, Display, Shopping, Video, and Remarketing. Defining advertising objectives according to your activity. Presentation of Quality Score and its impact on ad cost/position.
Module 2 : Creation, Setup, and Writing Ads
Hands-on: Creating a Google Ads account. Advanced keyword research and selection with Google Keyword Planner. Structuring a campaign and organizing ad groups. Writing effective text ads (headlines, extensions, calls to action, variants). Selecting placements for Display and introduction to demographic targeting.
Module 3 : Optimization, Performance Tracking & Conversion Strategies
Tracking conversions with Google Analytics & Google Tag Manager. Analyzing results, reports, custom dashboards. Adjusting bids, daily/monthly budgeting, and automated bidding strategies. A/B testing techniques for ads. Introduction to Remarketing and advanced targeting. Tips to improve Quality Score and outperform in a competitive context. Case study and workshops: Collective campaign audit.
How Google Ads skills are assessed
- Interactive quiz at the end of each module
- Practical case study to present at the end of the training
- Practical workshops with real-time validation of settings
How the Google Ads course is taught
- Illustrated lectures
- Concrete use cases and group workshops
- Practical exercises on a real Google Ads environment
- Downloadable training materials
Google Ads training: access and practical arrangements
The Master Google Ads: Design and Optimize Profitable Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Master Google Ads: Design and Optimize Profitable Campaigns program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Master Google Ads: Design and Optimize Profitable Campaigns program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Our method
How Learni guarantees the quality of your Google Ads training
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Our social commitment
A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
FAQ
Google Ads: frequently asked questions
What can participants do after Master Google Ads: Design and Optimize Profitable Campaigns training?+
They can understand how Google Ads works and its advertising ecosystem, create effective Search, Display, Shopping, and Remarketing campaigns and know how to structure ad groups, choose and refine keywords. Those are the stated objectives of the Master Google Ads: Design and Optimize Profitable Campaigns program at Intermediate level, checked by the end-of-session assessment.
What does the Master Google Ads: Design and Optimize Profitable Campaigns program cover, day by day?+
Day 1: Introduction to Google Ads & Basics of the Advertising Platform. Day 2: Creation, Setup, and Writing Ads. Day 3: Optimization, Performance Tracking & Conversion Strategies. The Master Google Ads: Design and Optimize Profitable Campaigns program runs over 3 days, delivered on site.
How is Master Google Ads: Design and Optimize Profitable Campaigns training assessed?+
Assessment relies on interactive quiz at the end of each module, practical case study to present at the end of the training and practical workshops with real-time validation of settings. Learni issues a completion certificate together with the individual assessment report at the end of the Master Google Ads: Design and Optimize Profitable Campaigns program, which an L&D team can file as evidence.
How much does Master Google Ads: Design and Optimize Profitable Campaigns training cost per participant?+
Master Google Ads: Design and Optimize Profitable Campaigns training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Master Google Ads: Design and Optimize Profitable Campaigns training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Master Google Ads: Design and Optimize Profitable Campaigns training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Master Google Ads: Design and Optimize Profitable Campaigns training?+
Have basic knowledge of digital marketing and navigate fluently on the Internet.
Is a certificate issued after Master Google Ads: Design and Optimize Profitable Campaigns training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Master Google Ads: Design and Optimize Profitable Campaigns training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere
Let's build your Google Ads learning path.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.
Reply within 24h · Vetted experts · USD invoicing · W-9 available
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Google Ads training in your city
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