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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering Meta Ads: From Creation to Campaign Optimization training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Meta Ads: From Creation to Campaign Optimization training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Meta Ads: From Creation to Campaign Optimization training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of Meta platforms (Facebook, Instagram, Audience Network, Messenger). Creating advertising accounts and setting up the Business Manager. Presentation of different formats and campaign types. Overview of the Meta pixel and its uses.
Defining advertising objectives suited to your needs. Building an ideal audience: sociodemographic targeting, interests, behaviors, custom and lookalike audiences. Practical workshop: creating your first Meta Ads campaign.
Advanced campaign structuring (A/B testing, budget, automatic/manual placements). Creating engaging visual content and ad copywriting. Performance analysis with the advertising manager: KPIs, custom reports, attribution. Continuous optimization, rule automation, and best practices to boost ROI. Case study, practical exercises, Q&A.
Target audience
Marketing managers, freelancers, entrepreneurs, communication professionals wishing to develop their expertise on Meta Ads
Prerequisites
Have a basic knowledge of digital marketing and an existing professional Facebook page
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