Training Lead Scoring - Effectively Qualify Your B2B Leads

$1,155

  • 1 day
  • Onsite
  • 10 people max.
Ref: VTB684
10 people max.
$1,155
In-company rate: from $2,195 for the whole team
On-site and certification exam on quote
1 day
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering lead scoring, 68% of B2B leads are poorly qualified, wasting 45% of the marketing budget according to HubSpot.

  • Sales lose 30% of opportunities, the funnel collapses with CAC rising 25%, and marketing-sales silos hinder growth.

  • Your company risks an annual loss of 200k€ in missed revenue, while your career stagnates against automated competitors.

  • Marketers without this skill see their ROI drop 40%.

  • Turn this risk into a competitive advantage through our certified training, qualify your prospects like a pro, and boost your conversions starting tomorrow.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

41,258 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft
  • Atos

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

Lead Scoring training objectives

  • Master advanced lead scoring techniques in certified professional training.
  • Develop predictive scoring models tailored to your company's needs.
  • Implement qualification automations in HubSpot and Marketo.
  • Optimize scores based on behavioral and firmographic data.
  • Analyze the impact of lead scoring on ROI and adjust continuously.
  • Acquire professional skills in lead generation to boost sales.

Program

Lead Scoring curriculum: 1 module over 1 day

Module 1 : Lead Scoring: Predictive Modeling and Automation (HubSpot, Marketo, Google Sheets)

Dive into advanced lead scoring methods through concrete B2B cases, build a personalized model with HubSpot and Marketo in guided practical exercises, test your algorithms on Google Sheets with real data, segment hot and cold leads, deploy automated workflows for nurturing, analyze performance metrics, and leave with ready-to-use templates to integrate into your CRM for immediate and effective qualification.

How Lead Scoring skills are assessed

  • Interactive MCQ quiz at the end of the session on key concepts.
  • Practical case study with personal scoring modeling.
  • Individualized feedback from the expert trainer on deliverables.

How the Lead Scoring course is taught

  • 70% practical pedagogy with real tools remotely.
  • Live demonstrations and hands-on exercises in small groups.
  • Analysis of case studies from leading digital marketing companies.
  • Digital resource support for post-training review.

Lead Scoring training: access and practical arrangements

The Training Lead Scoring - Effectively Qualify Your B2B Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Lead Scoring - Effectively Qualify Your B2B Leads program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Lead Scoring - Effectively Qualify Your B2B Leads program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Lead Scoring training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Lead Scoring: frequently asked questions

Which tools are used in Lead Scoring training?+
Hands-on work runs on hubSpot, marketo and google Sheets. Those tools come from the Lead Scoring program itself, delivered on site over 1 day, so participants practise on the stack they will use at work.
What can participants do after Lead Scoring training?+
They can master advanced lead scoring techniques in certified professional training, develop predictive scoring models tailored to your company's needs and implement qualification automations in HubSpot and Marketo. Those are the stated objectives of the Lead Scoring program at Intermediate level, checked by the end-of-session assessment.
How is Lead Scoring training assessed?+
Assessment relies on interactive MCQ quiz at the end of the session on key concepts, practical case study with personal scoring modeling and individualized feedback from the expert trainer on deliverables. Learni issues a completion certificate together with the individual assessment report at the end of the Lead Scoring program, which an L&D team can file as evidence.
How much does Lead Scoring training cost per participant?+
Lead Scoring training costs $1,155 per participant. For an in-company team, the flat rate starts at $2,195 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Lead Scoring training take?+
1 day, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Lead Scoring training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Lead Scoring training?+
Basic knowledge in marketing automation, use of a CRM like HubSpot or Salesforce, notions in lead generation and simple data analysis.
Is a certificate issued after Lead Scoring training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Lead Scoring training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your Lead Scoring learning path.

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