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Training Lead Scoring 2026 - Intelligently Qualify B2B Leads

Ref: AUR525
10 people max.
From $4,620 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

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Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master AI predictive algorithms for effective 2026 lead scoring in certified professional training
  • Develop customized scoring models tailored to your company's needs
  • Optimize lead qualification to boost conversions with professional skills
  • Implement advanced lead scoring tools in real CRM environments
  • Analyze scoring performance for data-driven adjustments in a business context
  • Design 2026 lead scoring strategies aligned with inbound marketing and growth hacking
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without mastering 2026 lead scoring, 70% of B2B leads remain poorly qualified, wasting up to 40% of the marketing budget according to Gartner 2025.

  • Teams lose conversion opportunities, with sales churn doubling and CAC surging 25% on average.

  • Your company misses accelerated growth while AI-driven competitors capture 3x more qualified revenue.

  • Your skills stagnate, blocking promotions and career moves into high-performing digital marketing.

  • Invest now to turn these risks into lasting competitive advantages.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Advanced Fundamentals of 2026 Lead Scoring: Predictive Algorithms and Behavioral Data (HubSpot, Salesforce)

Discover the evolutions of 2026 lead scoring with a focus on AI and machine learning, explore behavioral data enriched by multi-channel tracking, perform practical exercises on HubSpot to score your first leads, analyze concrete cases of B2B companies that doubled their qualification rate, produce a basic personalized model as the day's deliverable.

Module 22026 Lead Scoring Modeling: Segmentation and Predictive Scoring (Python tools, Google Analytics)

Dive into advanced lead segmentation via predictive scoring, integrate RFM and firmographic variables, use Python for simple modeling scripts, test on real datasets imported from Google Analytics, collaborate in pairs to refine scores, generate a performance report as a concrete deliverable for your company.

Module 32026 Lead Scoring Implementation: CRM Integration and Automation (Zapier, Marketo)

Move to action with implementation in leading CRMs, configure automated workflows via Zapier and Marketo, simulate real-time lead flows, optimize scoring thresholds to prioritize MQL/SQL, resolve common errors on live examples, deploy a functional prototype as a deliverable ready for production testing.

Module 42026 Lead Scoring Optimization and ROI: Advanced Analytics and A/B Testing (Amplitude, Mixpanel)

Measure the ROI impact of your 2026 lead scoring with Amplitude and Mixpanel, launch A/B tests on model variants, analyze key metrics like CAC and LTV, adjust live on shared dashboards, review personal projects with the trainer, finalize a strategic optimization plan as a certifying deliverable for your new professional skills.

Evaluation method

  • Interactive MCQ at the end of the module on algorithms and tools
  • Practical case study with scoring of 100 simulated leads
  • Final evaluated project: implementation of a personalized 2026 lead scoring model

Learning method

  • Alternating 30% theory, 70% practice on professional tools
  • Hands-on exercises in small groups of max 10 for personalized feedback
  • Case studies from leading French companies in inbound marketing
  • Unlimited access to replays and resources for 12 months post-training

Methods, materials and delivery

The Training Lead Scoring 2026 - Intelligently Qualify B2B Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Lead Scoring 2026 - Intelligently Qualify B2B Leads program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Lead Scoring 2026 - Intelligently Qualify B2B Leads program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Lead Scoring 2026 - Intelligently Qualify B2B Leads training cost?+
The price is $4,620 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Lead Scoring 2026 - Intelligently Qualify B2B Leads training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Knowledge of marketing automation, use of a CRM like HubSpot or Salesforce, basics in data analysis and sales funnel
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

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