Training Email Marketing - Boost Your Conversions and ROI

$4,620

  • 4 days
  • Onsite
  • 10 people max.
Ref: FPF462
10 people max.
$4,620
In-company rate: from $7,865 for the whole team
On-site and certification exam on quote
4 days
Onsite

Don't let this gap widen

Why this program matters

  • Companies that neglect high-performing email marketing lose up to 30% of potential conversions according to recent studies.

  • Poor targeting produces open rates below 15% and degraded deliverability.

  • Teams without intermediate CRM and automation skills see their ROI drop 40% on average.

  • Not investing in this certification training leaves them at a lasting competitive disadvantage and facing the loss of loyal customers.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,805 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Email Marketing training objectives

  • Master advanced email marketing strategies for the company
  • Develop professional skills in segmentation and personalization
  • Design campaigns with HubSpot and Salesforce
  • Optimize open rates and conversions through A/B testing
  • Implement high-performing CRM automations compliant with GDPR
  • Analyze results to improve newsletter ROI

Email Marketing curriculum: 4 modules over 4 days

Module 1 : Theme: Strategic email marketing with advanced segmentation (HubSpot, behavioral criteria, personas)

Participants discover the foundations of a high-performing email marketing strategy using HubSpot to create dynamic segments based on customer behavior. They analyze real company case studies, define precise personas and build their first targeted campaign. Practical exercises allow them to integrate CRM data and prepare automated scenarios tailored to professional needs.

Module 2 : Theme: Email marketing and personalization with Salesforce (dynamic content, variables, workflows)

This day focuses on creating ultra-personalized content via Salesforce. Learners configure automated workflows, integrate dynamic variables and test responsive templates. They work on real company cases to optimize deliverability and message relevance. Deliverables include a complete workflow ready for deployment.

Module 3 : Theme: Email marketing and performance optimization (A/B testing, analytics, KPIs)

Participants learn to measure and improve the performance of their email marketing campaigns using integrated analytics tools. They conduct A/B tests on subject lines and content, analyze open and click rates, then adjust strategies. Exercises on real data help identify conversion levers and produce professional reports.

Module 4 : Theme: Email marketing automation and compliance (CRM integrations, GDPR, final reporting)

The final day covers advanced automation and GDPR compliance for email marketing campaigns. Learners deploy complete scenarios linking HubSpot and Salesforce, create tracking dashboards and validate their final project. They receive personalized feedback on their strategy and deliverables produced during the training.

How Email Marketing skills are assessed

  • Daily knowledge validation quizzes
  • Final email marketing campaign project deployed
  • Performance analysis and reporting delivered

How the Email Marketing course is taught

  • Practical exercises on real CRM tools
  • Concrete company case studies at each stage
  • Individual feedback on deliverables
  • Resources and templates provided

Email Marketing training: access and practical arrangements

The Training Email Marketing - Boost Your Conversions and ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Email Marketing - Boost Your Conversions and ROI program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Email Marketing - Boost Your Conversions and ROI program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Email Marketing training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Email Marketing: frequently asked questions

Which tools are used in Email Marketing training?+
Hands-on work runs on hubSpot, behavioral criteria, personas, dynamic content, variables and workflows. Those tools come from the Email Marketing program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after Email Marketing training?+
They can master advanced email marketing strategies for the company, develop professional skills in segmentation and personalization and design campaigns with HubSpot and Salesforce. Those are the stated objectives of the Email Marketing program at Intermediate level, checked by the end-of-session assessment.
What does the Email Marketing program cover, day by day?+
Day 1: Theme: Strategic email marketing with advanced segmentation (HubSpot, behavioral criteria, personas). Day 2: Theme: Email marketing and personalization with Salesforce (dynamic content, variables, workflows). Day 3: Theme: Email marketing and performance optimization (A/B testing, analytics, KPIs). Day 4: Theme: Email marketing automation and compliance (CRM integrations, GDPR, final reporting). The Email Marketing program runs over 4 days, delivered on site.
How is Email Marketing training assessed?+
Assessment relies on daily knowledge validation quizzes, final email marketing campaign project deployed and performance analysis and reporting delivered. Learni issues a completion certificate together with the individual assessment report at the end of the Email Marketing program, which an L&D team can file as evidence.
How much does Email Marketing training cost per participant?+
Email Marketing training costs $4,620 per participant. For an in-company team, the flat rate starts at $7,865 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Email Marketing training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Email Marketing training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Email Marketing training?+
Basic knowledge of email marketing, regular use of a CRM tool and experience in digital campaigns.
Is a certificate issued after Email Marketing training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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