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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Master Brevo (ex-Sendinblue): Complete Emailing & Automation Training training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Master Brevo (ex-Sendinblue): Complete Emailing & Automation Training training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Master Brevo (ex-Sendinblue): Complete Emailing & Automation Training training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of Brevo (ex-Sendinblue) and its features; best practices in email marketing; creation and structuring of a Brevo account; setting up sending domains and deliverability ratings; presentation of different types of campaigns (newsletter, transactional, automation).
Create an email campaign step by step (targeting, subject, content, design); advanced use of the drag & drop editor; personalization with dynamic variables; contact list segmentation and import; managing subscriptions/unsubscriptions; responsive design optimization; A/B testing; compliance with GDPR regulations.
Setting up automation scenarios (welcome emails, follow-ups, abandoned cart, birthdays, etc.); managing advanced workflows; integration with other tools (CMS, CRM, e-commerce); tracking campaign statistics (open rates, click rates, unsubscribes…); interpreting key indicators to refine the strategy; optimization tips to improve the ROI of your campaigns.
Target audience
Marketing managers, communicators, self-employed entrepreneurs, professionals wishing to optimize their email marketing strategy
Prerequisites
Mastery of basic computer and internet skills
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