Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.
Participants discover the strategic fundamentals of intermediate Email Marketing. They learn to analyze their contact database, define precise personas and build effective segmentation. Practical exercises on HubSpot and Salesforce allow creating dynamic lists and targeted scenarios. At the end of the day, each learner has an audit of their database and a segmentation plan ready to deploy.
This day is dedicated to designing engaging content. Learners create newsletters and automated sequences while respecting accessibility and responsive design rules. They test template creation tools and perform A/B tests on subject lines and visuals. Real company cases illustrate best practices. Deliverables: three validated campaign mockups ready to be sent.
Participants set up complex automated workflows. They configure nurturing, follow-up and re-engagement scenarios on HubSpot and Salesforce. Practical exercises enable them to connect their CRM to their emailing tool and measure the impact on the sales cycle. At the end of the day, they have a complete customer journey and a performance tracking dashboard.
The final day focuses on results analysis and continuous improvement. Learners interpret key KPIs, calculate ROI and optimize deliverability. They discover legal requirements and anti-spam best practices. Practical workshops allow them to correct existing campaigns. Deliverables: comprehensive analysis report and personalized optimization plan.
The Training Email Marketing - Increase Your Conversions and ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Email Marketing - Increase Your Conversions and ROI program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Skills assessment methods
Assessment of skills acquired during the Training Email Marketing - Increase Your Conversions and ROI program is performed through:
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
Email marketing & CRMIndustry-certified
Digital marketing & strategyIndustry-certified
Digital marketing & strategyIndustry-certified
Digital marketing & strategyIndustry-certified
ERP, CRM & business toolsIndustry-certified
ERP, CRM & business toolsIndustry-certified
ERP, CRM & business toolsIndustry-certified
Client relations & retentionIndustry-certified
Client relations & retentionIndustry-certified
Client relations & retentionIndustry-certifiedAvailable on-site and remotely. Pick your city to see the local training center.
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