Training Diversity - Optimizing Inclusion in Your CRM Campaigns

$5,775

  • 5 days
  • Onsite
  • 10 people max.
Ref: MDN145
10 people max.
$5,775
In-company rate: from $10,395 for the whole team
On-site and certification exam on quote
5 days
Onsite

Don't let this gap widen

Why this program matters

  • Companies that ignore diversity in their CRM campaigns lose up to 25% engagement on newsletters.

  • Data shows that 60% of audiences feel excluded, which drives lower conversion and higher churn.

  • On the career side, professionals without these skills see their opportunities limited by the competition.

  • Acting now prevents these measurable losses and secures inclusive growth.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Diversity training objectives

  • Master diversity in CRM strategies for inclusive professional campaigns
  • Develop skills in diversified segmentation using HubSpot and Salesforce
  • Design email content adapted to diverse business audiences
  • Optimize performance of certified training on CRM inclusion
  • Implement diversity practices in newsletters and automations
  • Evaluate the impact of diversity on engagement and professional conversion

Diversity curriculum: 5 modules over 5 days

Module 1 : Theme: CRM Audience Diversity (HubSpot segmentation, data analysis)

Participants explore the foundations of diversity in CRM databases. They use HubSpot to segment varied profiles, conduct data audits and identify biases. Real business cases demonstrate how to adapt contact lists. Deliverables include an audience mapping and an inclusive segmentation plan.

Module 2 : Theme: Diversity in Email Campaigns (inclusive copywriting, A/B tests in Salesforce)

This day focuses on creating content adapted to diversity. Learners write inclusive newsletters, configure A/B tests in Salesforce and analyze feedback by segments. Real examples and practical exercises strengthen skills in professional and inclusive communication.

Module 3 : Theme: Diversity and CRM Automation (HubSpot workflows, advanced personalization)

Focus on automated workflows integrating diversity. Participants configure scenarios in HubSpot, integrate inclusive variables and test varied customer journeys. Concrete business cases help measure the impact on engagement. Final deliverable: a diversified workflow ready for deployment.

Module 4 : Theme: CRM Performance Diversity (inclusive KPIs, Salesforce reporting)

Analysis of indicators taking diversity into account. Trainees create dashboards in Salesforce, interpret data by varied profiles and optimize strategies. Exercises based on real campaigns help identify missed opportunities and improve professional conversion.

Module 5 : Theme: Diversity and CRM Certification (complete audit, corporate action plan)

Summary and final practical application. Learners perform a global diversity audit on their CRM tools, present a certifying action plan and validate their acquired skills. Discussions on corporate application and post-training follow-up ensure sustainable and measurable skill development.

How Diversity skills are assessed

  • Interactive quizzes each day on CRM tools and diversity
  • Final project of an inclusive email campaign evaluated by peers
  • Certified training certificate awarded at the end of the course

How the Diversity course is taught

  • Practical exercises on HubSpot and Salesforce
  • Real-world business case studies
  • Pair work on diversified segments
  • Personalized feedback from the expert trainer

Diversity training: access and practical arrangements

The Training Diversity - Optimizing Inclusion in Your CRM Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Diversity - Optimizing Inclusion in Your CRM Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Diversity - Optimizing Inclusion in Your CRM Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Diversity training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Diversity: frequently asked questions

Which tools are used in Diversity training?+
Hands-on work runs on hubSpot segmentation, data analysis, inclusive copywriting, b tests in Salesforce, hubSpot workflows and advanced personalization. Those tools come from the Diversity program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.
What can participants do after Diversity training?+
They can master diversity in CRM strategies for inclusive professional campaigns, develop skills in diversified segmentation using HubSpot and Salesforce and design email content adapted to diverse business audiences. Those are the stated objectives of the Diversity program at Intermediate level, checked by the end-of-session assessment.
What does the Diversity program cover, day by day?+
Day 1: Theme: CRM Audience Diversity (HubSpot segmentation, data analysis). Day 2: Theme: Diversity in Email Campaigns (inclusive copywriting, A/B tests in Salesforce). Day 3: Theme: Diversity and CRM Automation (HubSpot workflows, advanced personalization). Day 4: Theme: CRM Performance Diversity (inclusive KPIs, Salesforce reporting). Day 5: Theme: Diversity and CRM Certification (complete audit, corporate action plan). The Diversity program runs over 5 days, delivered on site.
How is Diversity training assessed?+
Assessment relies on interactive quizzes each day on CRM tools and diversity, final project of an inclusive email campaign evaluated by peers and certified training certificate awarded at the end of the course. Learni issues a completion certificate together with the individual assessment report at the end of the Diversity program, which an L&D team can file as evidence.
How much does Diversity training cost per participant?+
Diversity training costs $5,775 per participant. For an in-company team, the flat rate starts at $10,395 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Diversity training take?+
5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Diversity training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Diversity training?+
Basic knowledge of CRM and email tools such as HubSpot or Salesforce, plus experience with newsletter campaigns.
Is a certificate issued after Diversity training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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