Training CRM 2026 - Optimizing Customer Management in Business

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: VMR433
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Companies that fail to master CRM tools lose an average of 23% of customers each year.

  • Poor customer follow-up generates 67% of newsletter unsubscriptions and a drop in sales.

  • Professionals without CRM skills see their employability decline against the competition.

  • Not taking this training exposes your company to a lasting strategic lag in the market.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,805 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

CRM training objectives

  • Master the fundamentals of CRM in a professional context
  • Develop solid skills on HubSpot and Salesforce
  • Design effective Emailing & Newsletter campaigns
  • Implement CRM processes tailored to your company
  • Optimize customer management to boost sales performance
  • Configure CRM tools for effective customer follow-up

CRM curriculum: 2 modules over 2 days

Module 1 : Theme: CRM Fundamentals and HubSpot Hands-on (tools, methods, practical exercises)

Participants discover the basics of modern CRM and explore the HubSpot interface. They perform practical exercises in configuring contacts, creating pipelines, and segmenting databases. Real company cases help understand the impact on customer relations. At the end of the day, each learner produces a first personalized CRM dashboard.

Module 2 : Theme: Advanced Salesforce and Emailing & Newsletter (tools, automations, deliverables)

The second day focuses on Salesforce and Emailing & Newsletter strategies. Participants configure automated workflows, create targeted campaigns, and analyze performance. Real-life scenarios allow integrating these tools into daily professional practice. Each trainee leaves with a CRM action plan ready to deploy in their company.

How CRM skills are assessed

  • Knowledge validation quiz at the end of each day
  • Practical role-playing with individual feedback
  • Evaluation grid for CRM deliverables produced during the training

How the CRM course is taught

  • Interactive presentations and live demonstrations
  • Practical exercises on HubSpot and Salesforce tools
  • Real company case studies
  • Personalized support from the trainer

CRM training: access and practical arrangements

The Training CRM 2026 - Optimizing Customer Management in Business program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training CRM 2026 - Optimizing Customer Management in Business program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training CRM 2026 - Optimizing Customer Management in Business program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your CRM training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

CRM: frequently asked questions

Which tools are used in CRM 2026 training?+
Hands-on work runs on tools, methods, practical exercises, automations and deliverables. Those tools come from the CRM 2026 program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after CRM 2026 training?+
They can master the fundamentals of CRM in a professional context, develop solid skills on HubSpot and Salesforce and design effective Emailing & Newsletter campaigns. Those are the stated objectives of the CRM 2026 program at Beginner level, checked by the end-of-session assessment.
What does the CRM 2026 program cover, day by day?+
Day 1: Theme: CRM Fundamentals and HubSpot Hands-on (tools, methods, practical exercises). Day 2: Theme: Advanced Salesforce and Emailing & Newsletter (tools, automations, deliverables). The CRM 2026 program runs over 2 days, delivered on site.
How is CRM 2026 training assessed?+
Assessment relies on knowledge validation quiz at the end of each day, practical role-playing with individual feedback and evaluation grid for CRM deliverables produced during the training. Learni issues a completion certificate together with the individual assessment report at the end of the CRM 2026 program, which an L&D team can file as evidence.
How much does CRM 2026 training cost per participant?+
CRM 2026 training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does CRM 2026 training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for CRM 2026 training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before CRM 2026 training?+
Basic IT knowledge and regular use of office tools such as Excel.
Is a certificate issued after CRM 2026 training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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