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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Dallas in July 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise de Brevo pour des campagnes emailing performantes et une automatisation marketing efficace, 68% des emails atterrissent en spam, annihilant vos efforts de prospection.
Cela coûte en moyenne 15 000 € de CA perdu par an à une PME, avec 40% des leads qualifiés gaspillés par des automatisations mal configurées.
Votre entreprise perd du terrain face à des concurrents 2,5 fois plus performants, risquant licenciements ou faillites pour les responsables communication.
Chaque trimestre sans expertise approfondie creuse un déficit concurrentiel insurmontable.
The Maîtriser Brevo (ex-Sendinblue) : Campagnes Emailing Performantes et Automatisation Marketing training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser Brevo (ex-Sendinblue) : Campagnes Emailing Performantes et Automatisation Marketing training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser Brevo (ex-Sendinblue) : Campagnes Emailing Performantes et Automatisation Marketing training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation générale de Brevo : histoire, fonctionnalités clés et usages dans le marketing digital. Création de compte, sécurisation, configuration des paramètres généraux (DNS, domaines, RGPD). Import, gestion et organisation des contacts et listes. Introduction aux outils de segmentation et gestion des autorisations.
Présentation du concepteur d’email, choix des templates. Rédaction, personnalisation dynamique (utilisation des variables), optimisation du contenu (visuels, CTA, responsive design). Programmation des envois, tests A/B. Bonnes pratiques pour améliorer la délivrabilité. Gestion des statuts et listes de suppression.
Étude approfondie des segments et filtres avancés. Création de workflows de marketing automation (emails transactionnels, scénarios de bienvenue, relance paniers abandonnés, scoring clients). Intégration avec d’autres outils (CRM, CMS, e-commerce). Suivi des statistiques (taux d’ouverture, clics, conversions), interprétation des rapports. Astuces pour améliorer la performance sur le long terme.
Target audience
Professionnels du marketing, responsables communication, indépendants, TPE/PME souhaitant optimiser leur stratégie emailing
Prerequisites
Connaissances de base en marketing digital, maîtrise de l’outil informatique
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