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Training: Mastering Follow-up Emails - Techniques and Tools for Excelling in Prospecting

Ref: GAF802
8 people max.
From $1,155 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
1 day
Remote

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Learning objectives

  • Understand the stakes and importance of follow-up emails in prospecting and customer retention
  • Identify the right moments to follow up with a client or prospect
  • Write effective, targeted, and personalized follow-up emails
  • Avoid common pitfalls and errors in follow-up emails
  • Measure the impact of follow-up campaigns and adjust your strategy

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Strategies and Techniques for Follow-up Emails

Introduction to follow-up emails: definition, stakes, and commercial power. Analysis of different contexts: B2B, B2C, follow-up after quote, follow-up for unpaid invoice, job application follow-up, etc. Choosing the right timing: when and how to follow up without seeming pushy? Real case studies. Fundamentals of persuasive writing applied to follow-up emailing. Practical exercises: analysis of existing emails.

Module 2Writing High-Performing Follow-up Emails and Tracking Results

Creating catchy and personalized email subjects. Structure of a convincing follow-up email: hook, message, call to action, signature. Using tools to send and track follow-ups (Gmail, Outlook, tracking tools like Hubspot, Mailtrack, etc.). Managing multi-channel follow-up (phone, LinkedIn, email, etc.). GDPR and anti-spam best practices. Measuring performance and adjusting follow-ups. Practical workshop: writing personalized emails, feedback, and group improvements.

Evaluation method

  • Group review of follow-up emails written during the training
  • Final multiple-choice quiz on best practices
  • Real-life role-play (follow-up simulation with personalized feedback)

Learning method

  • Interactive approach through case studies and role-playing
  • Practical writing and analysis exercises
  • Access to a kit of reusable follow-up email templates

Methods, materials and delivery

The Training: Mastering Follow-up Emails - Techniques and Tools for Excelling in Prospecting program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Follow-up Emails - Techniques and Tools for Excelling in Prospecting program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Follow-up Emails - Techniques and Tools for Excelling in Prospecting program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training: Mastering Follow-up Emails - Techniques and Tools for Excelling in Prospecting training cost?+
The individual price is $1,155 (USD). A detailed quote is sent within one business day.
How long is the Training: Mastering Follow-up Emails - Techniques and Tools for Excelling in Prospecting training?+
The training lasts 1 journée, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Knowledge of email basics and access to an email account
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

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