Training: Mastering Cross-Sell: Strategies to Increase Your Revenues

$3,465

  • 3 days
  • Onsite
  • 12 people max.
Ref: QQP106
12 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering cross-sell, 80% of potential revenue from your existing customers evaporates, because acquiring a new customer costs 5 to 25 times more than retaining an existing one.

  • An average sales team thus loses 25% of its annual revenue – that is, 150 000 € for a 50-person SME – due to stagnant average order values and avoidable churn.

  • Your competitors seize these opportunities, eroding your market share by 15% in one year and exposing managers and leaders to missed targets and painful reorganizations.

  • Every month without an effective cross-sell strategy widens the gap.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

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  • Equans
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  • Microsoft
  • Atos

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

Cross-Sell training objectives

  • Understand the fundamentals of cross-sell and its challenges
  • Identify cross-sell opportunities in your client portfolio
  • Develop tailored pitches for each target
  • Implement structured cross-selling campaigns and processes
  • Measure the effectiveness of your actions and adjust the strategy

Program

Cross-Sell curriculum: 3 modules over 3 days

Module 1 : Introduction & Identifying Opportunities

Definition of cross-sell vs up-sell, benefits for the company and the client, analysis of the customer lifecycle, mapping opportunities in the portfolio, identifying complementary products/services, customer segmentation and pre-detection of needs.

Module 2 : Pitching, Tools and Cross-Sell Techniques

Questioning techniques and active listening, customer journey analysis, preparation of scripts and personalized advice, creation of bundled offers, use of CRM and analysis tools, performance KPIs, practical cases and role-playing exercises.

Module 3 : Deployment, Monitoring and Optimization of Campaigns

Planning cross-selling campaigns, organizational recommendations, multi-channel integration (phone, email, web, face-to-face), results tracking, tactic adjustments, handling feedback and objections, workshop to develop a personalized action plan.

How Cross-Sell skills are assessed

  • Practical role-playing exercises with evaluation
  • Quiz to assess knowledge at the end of the course
  • Presentation of a cross-sell plan to the trainer

How the Cross-Sell course is taught

  • Theoretical presentations and experience sharing
  • Concrete sectoral case studies
  • Practical exercises and simulations
  • Training materials provided to each participant

Cross-Sell training: access and practical arrangements

The Training: Mastering Cross-Sell: Strategies to Increase Your Revenues program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Cross-Sell: Strategies to Increase Your Revenues program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Cross-Sell: Strategies to Increase Your Revenues program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Cross-Sell training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Cross-Sell: frequently asked questions

What can participants do after Training: Mastering Cross-Sell: Strategies to Increase Your Revenues training?+
They can understand the fundamentals of cross-sell and its challenges, identify cross-sell opportunities in your client portfolio and develop tailored pitches for each target. Those are the stated objectives of the Training: Mastering Cross-Sell: Strategies to Increase Your Revenues program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Mastering Cross-Sell: Strategies to Increase Your Revenues program cover, day by day?+
Day 1: Introduction & Identifying Opportunities. Day 2: Pitching, Tools and Cross-Sell Techniques. Day 3: Deployment, Monitoring and Optimization of Campaigns. The Training: Mastering Cross-Sell: Strategies to Increase Your Revenues program runs over 3 days, delivered on site.
How is Training: Mastering Cross-Sell: Strategies to Increase Your Revenues training assessed?+
Assessment relies on practical role-playing exercises with evaluation, quiz to assess knowledge at the end of the course and presentation of a cross-sell plan to the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Cross-Sell: Strategies to Increase Your Revenues program, which an L&D team can file as evidence.
How much does Training: Mastering Cross-Sell: Strategies to Increase Your Revenues training cost per participant?+
Training: Mastering Cross-Sell: Strategies to Increase Your Revenues training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Mastering Cross-Sell: Strategies to Increase Your Revenues training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Mastering Cross-Sell: Strategies to Increase Your Revenues training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Mastering Cross-Sell: Strategies to Increase Your Revenues training?+
Basic knowledge in sales or marketing.
Is a certificate issued after Training: Mastering Cross-Sell: Strategies to Increase Your Revenues training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Mastering Cross-Sell: Strategies to Increase Your Revenues training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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Let's build your Cross-Sell learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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