Training Google Ads - Launch Your First Profitable Campaigns

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: OLJ603
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without Google Ads mastery, companies lose an average of 60% of qualified leads due to lack of immediate paid visibility.

  • Poorly structured campaigns waste up to 40% of the advertising budget on non-converting clicks, representing thousands of euros avoidable each month.

  • In 2024, 75% of SMBs without SEA skills see their organic traffic stagnate while competitors capture 3x more sales.

  • Each quarter without certified training widens the competitive gap, exposes companies to Google penalties, and stalls sustainable business growth.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

Google Ads training objectives

  • Master the fundamentals of Google Ads for professional certifying campaigns
  • Create and structure a high-performing advertising campaign in a business setting
  • Develop skills in targeting and selecting relevant keywords
  • Set up optimized ads to maximize ROI
  • Analyze performance using Google Ads and Google Analytics
  • Implement best practices for efficient budget management
  • Acquire certifying skills to boost your marketing career

Program

Google Ads curriculum: 2 modules over 2 days

Module 1 : Google Ads Fundamentals: Account Setup and Campaign Structure (Google Ads Editor tools, keyword planner, structured deliverables)

Discover the Google Ads platform by creating your first professional account, explore the intuitive interface with practical exercises on configuring essential settings, structure your campaigns for search and display networks through guided workshops, use the keyword planner to identify profitable opportunities on concrete business cases, build your first campaign structure with optimized ad groups, produce a documented campaign plan ready to launch, and receive personalized feedback from the trainer for immediate and effective implementation.

Module 2 : Google Ads Creation and Optimization: Ads, Targeting, and Analysis (remarketing tools, ad extensions, Analytics reports, dashboards)

Dive into writing compelling ads with A/B tests on real examples, set up precise targeting by geographic location, audiences, and negative keywords during interactive exercises, integrate ad extensions to boost clicks and conversions, launch a budget-controlled campaign simulation on various business scenarios, analyze key metrics like Quality Score and CTR via connected Google Analytics, optimize performance in real-time with practical adjustments, and finalize a personal dashboard to monitor and scale your Google Ads campaigns in daily production.

How Google Ads skills are assessed

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous evaluation through practical exercises on real campaigns
  • Presentation of the ongoing Google Ads campaign project to the trainer

How the Google Ads course is taught

  • Courses led by a certified active Google Ads expert trainer
  • Practical exercises on real business cases and test accounts
  • Progressive ongoing project to create a complete campaign
  • Complete course materials provided to each participant with templates

Google Ads training: access and practical arrangements

The Training Google Ads - Launch Your First Profitable Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Ads - Launch Your First Profitable Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Ads - Launch Your First Profitable Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Google Ads training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Google Ads: frequently asked questions

Which tools are used in Google Ads training?+
Hands-on work runs on google Ads Editor tools, keyword planner, structured deliverables, remarketing tools, ad extensions and analytics reports. Those tools come from the Google Ads program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after Google Ads training?+
They can master the fundamentals of Google Ads for professional certifying campaigns, create and structure a high-performing advertising campaign in a business setting and develop skills in targeting and selecting relevant keywords. Those are the stated objectives of the Google Ads program at Beginner level, checked by the end-of-session assessment.
What does the Google Ads program cover, day by day?+
Day 1: Google Ads Fundamentals: Account Setup and Campaign Structure (Google Ads Editor tools, keyword planner, structured deliverables). Day 2: Google Ads Creation and Optimization: Ads, Targeting, and Analysis (remarketing tools, ad extensions, Analytics reports, dashboards). The Google Ads program runs over 2 days, delivered on site.
How is Google Ads training assessed?+
Assessment relies on multiple-choice quiz to validate learning outcomes at the end of the training, continuous evaluation through practical exercises on real campaigns and presentation of the ongoing Google Ads campaign project to the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Google Ads program, which an L&D team can file as evidence.
How much does Google Ads training cost per participant?+
Google Ads training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Google Ads training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Google Ads training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Google Ads training?+
Basic knowledge of digital marketing and access to a Google account.
Is a certificate issued after Google Ads training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Google Ads training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your Google Ads learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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