Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training Lead Scoring - Maximizing the Conversion of Qualified Leads

Ref: ZKK175
10 people max.
From $3,675 HT / per person
On-site on request · +$540 with certification exam
3 days
Onsite

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Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master predictive lead scoring models in a certified professional training program
  • Develop advanced skills to segment prospects within a company
  • Design scoring algorithms tailored to complex sales cycles
  • Optimize lead generation processes with integrated tools
  • Implement tracking dashboards to measure marketing performance
  • Deploy a data-driven qualification strategy within the company
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Companies that neglect lead scoring lose up to 40% of their conversion potential according to recent studies.

  • Approximate scoring wastes marketing budgets and buries sales teams under unqualified leads.

  • Managers who fail to master these advanced methods see their careers stalled against data-driven competitors.

  • Acting now prevents these quantified losses and secures the company's growth.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Theme: Advanced Lead Scoring Modeling (CRM, Algorithms, BANT Scoring)

Participants explore behavioral and demographic scoring frameworks using HubSpot and Salesforce. They build predictive models on real company cases, integrate CRM data, and test BANT qualification rules. Deliverables include a first customized scoring model and an audit of existing leads.

Module 2Theme: Lead Scoring Automation (AI Tools, Workflows, Integrations)

The day focuses on automation via Zapier, Marketo, and AI models. Learners create intelligent workflows, configure behavioral triggers, and analyze datasets to refine scores. Real SaaS company cases enable the generation of operational deliverables ready for deployment.

Module 3Theme: Strategic Lead Scoring Optimization (KPIs, Reporting, Scaling)

Focus on KPIs and continuous improvement with Google Data Studio and Power BI. Participants measure the impact of scoring on conversion rates, adjust models in real time, and design a scaling roadmap for their company. Final deliverable: complete optimization plan and presentation to the group.

Evaluation method

  • Final MCQ to validate acquired skills
  • Practical scoring modeling project
  • Oral presentation of the optimization plan

Learning method

  • Exercises on real company datasets
  • Collaborative workshops in pairs
  • Personalized feedback from the trainer
  • Access to resources and templates after the training

Methods, materials and delivery

The Training Lead Scoring - Maximizing the Conversion of Qualified Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Lead Scoring - Maximizing the Conversion of Qualified Leads program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Lead Scoring - Maximizing the Conversion of Qualified Leads program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Lead Scoring - Maximizing the Conversion of Qualified Leads training cost?+
The price is $3,675 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Lead Scoring - Maximizing the Conversion of Qualified Leads training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Confirmed experience in digital marketing, mastery of a CRM, and solid foundations in behavioral data analysis
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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