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Training Google Ads 2026 - Maximizing the ROI of SEA Campaigns

Ref: WMS306
10 people max.
From $1,470 HT / per person
On-site on request · +$540 with certification exam
1 day
Remote

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Equans
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Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master the new features of Google Ads 2026 for high-performing professional campaigns
  • Develop AI-driven automated strategies to optimize business budgets
  • Set up advanced multi-channel Performance Max campaigns
  • Analyze advanced data to boost ROI and conversions
  • Implement A/B tests and remarketing in real-world contexts with certification
  • Optimize smart bidding for increased competitiveness
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Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without mastery of Google Ads 2026, your campaigns lose an average 35% ROI to competitors adopting advanced AI.

  • CPCs rise 28% starting January 2026 for non-optimized accounts, wasting up to 20k€ annually per SME.

  • 68% of traffic managers are passed over for promotions without skills in Performance Max and automations.

  • Companies stagnate and see conversions drop 40% while leaders capture 75% of qualified traffic.

  • Every quarter without training widens the gap, exposes you to penalizing Google audits, and stalls sustainable business growth.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Google Ads 2026: Optimizing AI Campaigns and Automations (Performance Max, Smart Bidding, Advanced Insights)

Dive into the evolutions of Google Ads 2026, configure Performance Max campaigns on real business cases using the updated interface, test Smart Bidding auctions with AI simulations to minimize CPC, integrate Google Analytics 4 for advanced cross-device reports, conduct A/B tests on ads and landing pages, produce a personalized optimization plan with measurable KPIs and ROI forecasts, practical exercises in pairs for immediate certifiable application in the company.

Evaluation method

  • Multiple-choice quiz to validate knowledge on 2026 updates
  • Practical evaluation through optimization of an ongoing campaign project
  • Presentation of the strategic plan to the expert trainer

Learning method

  • Courses led by a certified active Google Ads consultant
  • Practical exercises on real and secure Google Ads accounts
  • Ongoing project with anonymized company data
  • Complete digital course materials and operational checklists

Methods, materials and delivery

The Training Google Ads 2026 - Maximizing the ROI of SEA Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Ads 2026 - Maximizing the ROI of SEA Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Ads 2026 - Maximizing the ROI of SEA Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Google Ads 2026 - Maximizing the ROI of SEA Campaigns training cost?+
The price is $1,470 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Google Ads 2026 - Maximizing the ROI of SEA Campaigns training?+
The training lasts 1 journée, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
6 months of experience managing Google Ads campaigns, basics in digital marketing and Google Analytics
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

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