Training Email Marketing - Boost Your Automated Sales

$3,465

  • 3 days
  • Onsite
  • 10 people max.
Ref: RYM342
10 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without advanced email marketing skills, 70% of campaigns land in spam, wasting advertising budgets up to 5000€ per month in e-commerce businesses.

  • Open rates below 20% cause a 40% loss in potential revenue from un-nurtured leads.

  • In 2024, 85% of untrained marketers incur GDPR fines exceeding 20k€ for non-compliance.

  • Every quarter without optimization widens the competitive gap, exposing your career to obsolescence against automated teams that deliver 3x more conversions.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,805 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Email Marketing training objectives

  • Master advanced email marketing strategies for certified campaigns
  • Develop automated sequences that boost business conversions
  • Design high-performing emails with responsive design and personalization
  • Analyze key metrics to optimize ROI for professional campaigns
  • Implement GDPR-compliant practices in your email flows
  • Deploy A/B tests and segmentations to maximize engagement

Email Marketing curriculum: 3 modules over 3 days

Module 1 : Email Marketing Segmentation: Precisely Target Your Audiences (Mailchimp, Klaviyo, Advanced Personas)

Dive into dynamic email list segmentation for ultra-personalized campaigns, configure segments based on behaviors and CRM data in Mailchimp and Klaviyo, perform practical exercises on real company databases, create detailed personas with RFM scoring, test conditional flows, produce an actionable segmentation plan with projected metrics to boost open rates by 30%.

Module 2 : Email Marketing Automation: Design Scalable Sequences (Triggers, Workflows, Zapier Integrations)

Build powerful automations to nurture leads and recover abandoned carts, integrate behavioral triggers in ActiveCampaign and Brevo, develop multi-step workflows with if/then conditions, apply exercises on concrete e-commerce cases, personalize dynamic content via merge tags, generate initial simulation reports, validate scenarios for recurring automated revenue in business.

Module 3 : Email Marketing Analysis and Optimization: Measure and Scale Performance (Google Analytics, Heatmaps, A/B Tests)

Master email KPI analysis with open rates, clicks, and conversions via Google Analytics and native tools, conduct multivariate A/B tests on subjects and designs, explore heatmaps to optimize CTA placements, correct deliverability with DKIM/SPF authentications, apply real business cases for complete audits, produce a personalized dashboard and optimization roadmap predicting 25% additional ROI.

How Email Marketing skills are assessed

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous assessment through practical exercises
  • Presentation of the ongoing email campaign project

How the Email Marketing course is taught

  • Classes led by an expert trainer in active practice
  • Practical exercises on real business cases
  • Progressive ongoing project throughout the training
  • Complete course materials provided to each participant

Email Marketing training: access and practical arrangements

The Training Email Marketing - Boost Your Automated Sales program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Email Marketing - Boost Your Automated Sales program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Email Marketing - Boost Your Automated Sales program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Email Marketing training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Email Marketing: frequently asked questions

Which tools are used in Email Marketing training?+
Hands-on work runs on mailchimp, klaviyo, advanced Personas, triggers, workflows and zapier Integrations. Those tools come from the Email Marketing program itself, delivered on site over 3 days, so participants practise on the stack they will use at work.
What can participants do after Email Marketing training?+
They can master advanced email marketing strategies for certified campaigns, develop automated sequences that boost business conversions and design high-performing emails with responsive design and personalization. Those are the stated objectives of the Email Marketing program at Intermediate level, checked by the end-of-session assessment.
What does the Email Marketing program cover, day by day?+
Day 1: Email Marketing Segmentation: Precisely Target Your Audiences (Mailchimp, Klaviyo, Advanced Personas). Day 2: Email Marketing Automation: Design Scalable Sequences (Triggers, Workflows, Zapier Integrations). Day 3: Email Marketing Analysis and Optimization: Measure and Scale Performance (Google Analytics, Heatmaps, A/B Tests). The Email Marketing program runs over 3 days, delivered on site.
How is Email Marketing training assessed?+
Assessment relies on multiple-choice quiz to validate learning outcomes at the end of the training, continuous assessment through practical exercises and presentation of the ongoing email campaign project. Learni issues a completion certificate together with the individual assessment report at the end of the Email Marketing program, which an L&D team can file as evidence.
How much does Email Marketing training cost per participant?+
Email Marketing training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Email Marketing training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Email Marketing training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Email Marketing training?+
Basics in digital marketing and experience using an emailing tool like Mailchimp.
Is a certificate issued after Email Marketing training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere

Let's build your Email Marketing learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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