Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.

Training Copywriting - Write Copies That Convert

Ref: HQN548
10 people max.
From $2,625 HT / per person
On-site on request · +$540 with certification exam
2 days
Remote

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Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master persuasive formulas for professional business copies
  • Develop engaging storytelling skills to boost sales
  • Optimize texts for SEO and conversion in certified projects
  • Implement AIDA and PAS in high-performing landing pages
  • Analyze and test copies with professional tools for measurable results
  • Design email sequences and sales scripts tailored to e-commerce
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without intermediate copywriting mastery, your landing pages convert 60% less than the industry average, wasting thousands of euros in qualified traffic that goes unmonetized.

  • Companies pay heavily for these gaps: 25% of annual revenue lost according to HubSpot, with A/B tests proving 30-50% uplifts for optimized copy.

  • In 2024, 78% of intermediate marketers stagnate in their careers, sidelined by competitors who deliver measurable results.

  • Every month without advanced skills widens the competitive gap, exposes campaigns to failure, and stalls sustainable business growth.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Copywriting Fundamentals: Master Persuasive Formulas and Headlines (AIDA, PAS, Storytelling)

Breakdown of winning copies from leaders like Apple and Amazon, immediate application of AIDA and PAS formulas to your own projects, intensive writing of irresistible headlines with click-through rate analysis, collaborative exercises on captivating storytelling to engage audiences, real-time personalized expert feedback, production of a first complete copy for a landing page, real business cases with ready-to-deploy deliverables optimized for conversion.

Module 2Advanced Copywriting: Optimize Conversion and Testing (Email Sequences, A/B Testing, Metrics)

Design of ultra-high-performing automated email sequences with focus on open rates and clicks, setup of A/B tests on real copies using tools like Google Optimize and Hotjar, in-depth analysis of conversion metrics for rapid iterations, writing of sales scripts for videos and webinars, practical workshops on objection handling in professional copy, simulation of complete e-commerce campaigns, development of a strategic action plan with measurable KPIs, provision of certified templates for immediate business application.

Evaluation method

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous evaluation through practical copywriting exercises
  • Defense of the main copy project in front of the expert trainer

Learning method

  • Courses led by an active expert copywriter
  • Practical exercises on real business cases and live campaigns
  • Progressive main project for a complete copy
  • Complete course materials and templates provided to each participant

Methods, materials and delivery

The Training Copywriting - Write Copies That Convert program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Copywriting - Write Copies That Convert program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Copywriting - Write Copies That Convert program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Copywriting - Write Copies That Convert training cost?+
The price is $2,625 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Copywriting - Write Copies That Convert training?+
The training lasts 2 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of marketing writing, practice in persuasive writing, and understanding of digital fundamentals
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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