Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Participants explore expert narrative structures in copywriting, analyze high-conversion case studies, and use tools such as Hemingway and SurferSEO. They complete practical exercises on creating irresistible headlines and deliver their first optimized version of a persuasive sales page.
This day deepens the psychological levers of professional copywriting. Learners apply advanced frameworks to real company briefs, test A/B variants, and produce email sequences that demonstrate strong persuasive skill development.
Trainees create long-form SEO-optimized content, integrate advanced storytelling techniques, and use analytics tools such as Ahrefs. Each participant delivers a complete blog article ready to generate qualified traffic and leads.
The day focuses on expert optimization of conversion pages. Professionals write and test complete landing pages, measure performance with Google Optimize, and submit deliverables ready for immediate company deployment.
Learners finalize their company writing strategy, integrate all expert copywriting skills, and present a final project to the group. They receive detailed feedback and a certified action plan to deploy their new competencies immediately.
The Training Copywriting - Writing to Convert and Persuade program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the Training Copywriting - Writing to Convert and Persuade program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the Training Copywriting - Writing to Convert and Persuade program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Registration is possible up to 48 business hours before the start of training. All our programs are eligible for corporate training budgets and employer-funded plans.
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Communication DigitaleIndustry-certified
Communication DigitaleIndustry-certified
Communication DigitaleIndustry-certified
Communication DigitaleIndustry-certified
Web Writing & ContentIndustry-certified
Web Writing & ContentIndustry-certified
Web Writing & ContentIndustry-certified
Web Writing & ContentIndustry-certified
Développement WebIndustry-certified
Développement WebIndustry-certified
Développement WebIndustry-certified
Développement WebIndustry-certified
Développement WebIndustry-certified
Développement WebIndustry-certified
Rédaction Web & ContentIndustry-certified
Rédaction Web & ContentIndustry-certified
Rédaction Web & ContentIndustry-certified
Rédaction Web & ContentIndustry-certified
Rédaction Web & ContentIndustry-certified
Rédaction Web & ContentIndustry-certified
Communication DigitaleIndustry-certified
Communication DigitaleIndustry-certified
Communication DigitaleIndustry-certified
Communication DigitaleIndustry-certified
Communication DigitaleIndustry-certified
Communication DigitaleIndustry-certified30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.