Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

1 seat held for the next session

30:00Held for another

Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.

Training Copywriting - Writing to Convert and Persuade

Ref: ARZ525
10 people max.
From $5,775 HT / per person
On-site on request · +$540 with certification exam
5 days
Remote

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Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master advanced copywriting techniques to turn readers into loyal customers.
  • Develop professional skills in persuasive writing tailored to business needs.
  • Design content marketing campaigns that maximize conversions and engagement.
  • Optimize all web content with expert, certifiable copywriting methods.
  • Implement writing strategies that strengthen the company's commercial performance.
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Companies that overlook expert copywriting lose an average of 30% of their conversion potential according to recent studies.

  • Weak copy triggers an immediate revenue drop and a damaged brand image.

  • Professionals without these skills see their careers stall against better-trained competition.

  • Mastering advanced copywriting is essential to stay competitive and secure commercial growth.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Theme: Advanced Fundamentals of Persuasive Copywriting (tools, methods, deliverables)

Participants explore expert narrative structures in copywriting, analyze high-conversion case studies, and use tools such as Hemingway and SurferSEO. They complete practical exercises on creating irresistible headlines and deliver their first optimized version of a persuasive sales page.

Module 2Theme: Psychology and Copywriting for Business (tools, methods, deliverables)

This day deepens the psychological levers of professional copywriting. Learners apply advanced frameworks to real company briefs, test A/B variants, and produce email sequences that demonstrate strong persuasive skill development.

Module 3Theme: Copywriting for Digital Content Marketing (tools, methods, deliverables)

Trainees create long-form SEO-optimized content, integrate advanced storytelling techniques, and use analytics tools such as Ahrefs. Each participant delivers a complete blog article ready to generate qualified traffic and leads.

Module 4Theme: Advanced Copywriting for Landing Pages and Conversions (tools, methods, deliverables)

The day focuses on expert optimization of conversion pages. Professionals write and test complete landing pages, measure performance with Google Optimize, and submit deliverables ready for immediate company deployment.

Module 5Theme: Global Copywriting Strategy and Certification (tools, methods, deliverables)

Learners finalize their company writing strategy, integrate all expert copywriting skills, and present a final project to the group. They receive detailed feedback and a certified action plan to deploy their new competencies immediately.

Evaluation method

  • Professional simulation with a real company brief
  • Oral presentation of the final copywriting project
  • Continuous evaluation of deliverables and expert feedback

Learning method

  • Intensive practical workshops each day
  • Analysis of concrete cases and experience feedback
  • Collaborative work on company projects
  • Personalized support and real-time corrections

Methods, materials and delivery

The Training Copywriting - Writing to Convert and Persuade program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Copywriting - Writing to Convert and Persuade program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Copywriting - Writing to Convert and Persuade program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Copywriting - Writing to Convert and Persuade training cost?+
The price is $5,775 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Copywriting - Writing to Convert and Persuade training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Confirmed experience in web writing, mastery of digital marketing fundamentals, and regular practice in creating persuasive content.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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