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Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone
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Tag Manager Training - Optimize High-Performance Web Tracking

Ref: DNN831
10 people max.
From $4,620 HT / per person
Group rate: $11,550 (team / on-site)
Pay in 3 installments · On-site on request · +$540 with certification exam
4 days
Remote

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Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft

Learning objectives

  • Master advanced variables and triggers in Tag Manager for professional tracking
  • Develop custom data layers to integrate company data
  • Implement custom tags for Google Analytics and advertising with certified competencies
  • Configure integrations with third-party tools and CMS for optimized workflows
  • Optimize performance and debug Tag Manager implementations in production
  • Design GDPR-compliant consent and security strategies for enterprise use
  • Deploy scalable Tag Manager solutions for high-performance marketing campaigns

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Célian Lebacle
Célian Lebacle

Learni trainer · Web & mobile expert

73%productivity gap
×3cost of inaction

Program

Module 1Tag Manager Variables and Triggers: Configure Advanced Data Flows (data layer, custom events, debug mode)

Dive into advanced configuration of custom variables and conditional triggers in Google Tag Manager, practicing on a dedicated container for your professional project. Explore the data layer to capture complex e-commerce events, use preview and debug modes to validate data flows in real time, complete exercises on concrete user tracking cases, and produce a first set of tested and documented rules ready for enterprise use.

Module 2Custom Tag Manager Tags: Implement Marketing Trackers (GA4, Google Ads, third-party pixels)

Create and deploy custom HTML and JavaScript tags for precise tracking of conversions and micro-conversions. Integrate Google Analytics 4 with recommended events and advanced parameters, configure tags for Google Ads and Facebook Pixel on real campaign scenarios, test cross-domain and SPA interactions, apply lookup tables for dynamic values, and conclude with a full audit of your tags, generating performance reports for immediate enterprise use.

Module 3Advanced Tag Manager Integrations: Connect to CMS and Tools (WordPress, Shopify, CMP)

Learn to integrate Tag Manager into popular CMS like WordPress and Shopify via plugins and head/body scripts. Configure data layers for dynamic data from e-commerce databases, implement consent management platforms (CMP) for GDPR-compliant tracking, practice connections with BigQuery and server-side tagging, manage third-party tag conflicts, build a red thread project with multiple integrations, and validate using mobile and desktop emulators for professional robustness.

Module 4Tag Manager Optimization and Deployment: Secure in Production (custom JS, versioning, monitoring)

Optimize Tag Manager performance by minimizing network calls and using advanced custom JavaScript. Set up collaborative workspaces and versioning for teams, deploy to production with monitoring via Google Analytics Debugger and Tag Assistant, analyze common errors and implement automated backups, simulate security audits against injections, finalize your red thread project with a maintenance plan, and receive ready-to-use templates to accelerate future enterprise implementations.

Evaluation method

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous assessment through practical exercises
  • Presentation of the red thread project to the trainer

Learning method

  • Courses led by an expert trainer actively practicing in the field
  • Practical exercises based on real business cases
  • Progressive red thread project throughout the training
  • Complete course materials provided to each participant

Methods, materials and delivery

The Tag Manager Training - Optimize High-Performance Web Tracking program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Tag Manager Training - Optimize High-Performance Web Tracking program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Tag Manager Training - Optimize High-Performance Web Tracking program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Tag Manager Training - Optimize High-Performance Web Tracking training cost?+
The individual price is $4,620, and the team / on-site price is $11,550 (USD). A detailed quote is sent within one business day.
How long is the Tag Manager Training - Optimize High-Performance Web Tracking training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of Google Analytics, HTML/JavaScript fundamentals, and experience in digital marketing
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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