Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Google Tag Manager - Deploy Tags Without a Developer training are: Basic knowledge of Google Analytics and digital marketing. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Google Tag Manager - Deploy Tags Without a Developer training is available in in-person. The format can be adapted to your needs (inter, intra, custom).

Training Google Tag Manager - Deploy Tags Withou... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Google Tag Manager - Deploy Tags Without a Developer training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Google Tag Manager - Deploy Tags Without a Developer training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Google Tag Manager - Deploy Tags Without a Developer training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master the fundamentals of Google Tag Manager for professional implementations

Develop skills in configuring containers and tags without coding

Implement variables and triggers to track key events

Design secure and optimized deployments in a corporate environment

Optimize analytics tracking via certified Google Tag Manager

Manage collaborative workspaces for marketing teams

Training program

Module 1Google Tag Manager Fundamentals: Installation and First Container (Interface, Account, Basic Tools)

Immersive discovery of the Google Tag Manager interface, creation of your first professional account and container, exploration of key concepts such as tags, triggers, and variables, practical exercises on a test site to install the GTM snippet without developer intervention, immediate validation with Preview mode and simple debugging, production of your first basic tracking report ready for enterprise integration.

Module 2Google Tag Manager Configuration: Standard Tags and Variables (Google Analytics, Pixels, Native Methods)

Hands-on dive into creating Google Analytics 4 and Universal tags, configuration of predefined variables such as page path or click URL, real-time testing via Debug mode to validate data sends, concrete cases on e-commerce with product view tracking, generation of exportable custom reports, reinforcement of skills for immediate autonomy in marketing teams.

Module 3Google Tag Manager Triggers: Intelligent Event Activation (Clicks, Scrolls, Forms, Deliverables)

Mastery of triggers to capture scrolls, link clicks, and form submissions without complex coding, exercises on real cases like lead generation or cart abandonment, combination with variables for rich data, use of preview tools for rapid iteration, creation of a complete test dashboard, preparation of secure live deployments to boost your analytics performance.

Module 4Advanced Beginner Google Tag Manager: Custom Variables and Data Layers (Light JavaScript, Integrations)

Introduction to custom variables via simple JavaScript and data layers to enrich data, implementation of tags for Facebook Pixel or Hotjar with advanced triggers, collaborative workshops on ongoing business projects, resolution of common debugging with browser console, performance optimization for high-traffic sites, deliverables including reusable templates for your campaigns.

Module 5Google Tag Manager Deployment and Best Practices: Workspaces, Versioning, Professional Certification

Finalization of the ongoing project with production publication, management of multi-team workspaces and versioning for secure audits, review of best practices to avoid errors and ensure GDPR compliance, simulations of real incidents with rapid rollback, evaluation of ROI via integrated Analytics reports, issuance of certificates and action plan to scale in the enterprise, ensuring certified mastery upon completion.