Training LinkedIn Ads - Attract Qualified B2B Leads

$3,465

  • 3 days
  • Onsite
  • 10 people max.
Ref: MAH890
10 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering LinkedIn Ads, 70% of B2B companies lose annual lead opportunities while wasting up to 50% of their marketing budgets on unsuitable platforms like Facebook.

  • Optimized competitors capture 80% of senior decision-makers through targeted campaigns, leaving your brand invisible and your sales stagnant.

  • Risk losing an estimated 25% market share in one year, directly hitting your career and company growth.

  • Invest now in certified training to reverse the trend and secure qualified leads.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

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  • Aptar
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  • Equans
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  • Microsoft

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

LinkedIn Ads training objectives

  • Master the basics of LinkedIn Ads to develop certified professional skills
  • Set up advertising campaigns tailored to the company's needs
  • Optimize B2B targeting to generate qualified leads for professional training
  • Analyze ad performance using LinkedIn's built-in tools
  • Implement remarketing strategies to boost ROI
  • Acquire practical online advertising skills for career transition

LinkedIn Ads curriculum: 3 modules over 3 days

Module 1 : LinkedIn Ads Fundamentals: Platform Discovery and Account Creation (Campaign Manager, Ad Types)

Discover the key interfaces of LinkedIn Ads through interactive demonstrations, set up your first advertising account with guided steps, explore Sponsored Content and Message Ads formats suitable for B2B, perform practical exercises on test accounts to target professional audiences, and create your first campaign brief with clear objectives and initial budget, all in 7 hours to establish solid foundations in certified professional training.

Module 2 : LinkedIn Ads Creation and Launch: Campaign Structuring (Targeting Tools, Budgets, A/B Testing)

Dive into creating high-performing ads using LinkedIn's creative editor, define precise audiences by job title, industry, and company through real B2B cases, allocate optimized budgets with ROI simulations, launch A/B tests on visuals and persuasive copy, analyze initial results in real-time during practical workshops, and validate deliverables like ready-to-deploy campaign plans, strengthening your online advertising skills for the business.

Module 3 : LinkedIn Ads Optimization and Analysis: Performance Measurement and Scaling (Insight Tag, Advanced Reports, Retargeting)

Master Insight Tag installation to track precise conversions, interpret key metrics like CTR and CPC via LinkedIn dashboards, optimize underperforming campaigns with data-driven adjustments on real case studies, implement retargeting for lead nurturing, prepare a final scalable recommendations report, and conclude with a deliverable simulated project to certify your new B2B SEA professional skills.

How LinkedIn Ads skills are assessed

  • Interactive quizzes at the end of each day to validate theoretical knowledge
  • Graded practical case studies on campaign creation and optimization
  • Final simulated project with oral presentation and personalized feedback

How the LinkedIn Ads course is taught

  • Active pedagogy with 70% hands-on practice on real LinkedIn accounts
  • Real B2B company cases to contextualize skills
  • Multimedia support: tutorial videos and campaign templates
  • 3-month post-training follow-up to consolidate professional autonomy

LinkedIn Ads training: access and practical arrangements

The Training LinkedIn Ads - Attract Qualified B2B Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training LinkedIn Ads - Attract Qualified B2B Leads program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training LinkedIn Ads - Attract Qualified B2B Leads program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your LinkedIn Ads training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

LinkedIn Ads: frequently asked questions

Which tools are used in LinkedIn Ads training?+
Hands-on work runs on campaign Manager, ad Types, targeting Tools, budgets, b Testing and insight Tag. Those tools come from the LinkedIn Ads program itself, delivered on site over 3 days, so participants practise on the stack they will use at work.
What can participants do after LinkedIn Ads training?+
They can master the basics of LinkedIn Ads to develop certified professional skills, set up advertising campaigns tailored to the company's needs and optimize B2B targeting to generate qualified leads for professional training. Those are the stated objectives of the LinkedIn Ads program at Beginner level, checked by the end-of-session assessment.
What does the LinkedIn Ads program cover, day by day?+
Day 1: LinkedIn Ads Fundamentals: Platform Discovery and Account Creation (Campaign Manager, Ad Types). Day 2: LinkedIn Ads Creation and Launch: Campaign Structuring (Targeting Tools, Budgets, A/B Testing). Day 3: LinkedIn Ads Optimization and Analysis: Performance Measurement and Scaling (Insight Tag, Advanced Reports, Retargeting). The LinkedIn Ads program runs over 3 days, delivered on site.
How is LinkedIn Ads training assessed?+
Assessment relies on interactive quizzes at the end of each day to validate theoretical knowledge, graded practical case studies on campaign creation and optimization and final simulated project with oral presentation and personalized feedback. Learni issues a completion certificate together with the individual assessment report at the end of the LinkedIn Ads program, which an L&D team can file as evidence.
How much does LinkedIn Ads training cost per participant?+
LinkedIn Ads training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does LinkedIn Ads training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for LinkedIn Ads training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before LinkedIn Ads training?+
Daily use of a personal LinkedIn account, basic knowledge of digital marketing, and familiarity with social media.
Is a certificate issued after LinkedIn Ads training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere

Let's build your LinkedIn Ads learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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