Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the advanced configuration of LinkedIn Ads campaigns for professional results
- Develop precise targeting strategies adapted to B2B in companies
- Optimize budgets and bids to maximize LinkedIn advertising ROI
- Analyze performance and data with native tools for certified adjustments
- Create engaging and compliant advertisements according to LinkedIn guidelines
- Implement remarketing and lead gen forms to boost conversions
- Deploy A/B testing and automations for lasting skills in training
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1LinkedIn Ads Strategy: Define Objectives and B2B Audiences (Campaign Manager, buyer personas)
Immersion in the Campaign Manager to create your first advanced campaign, precise definition of objectives such as lead generation or awareness, construction of lookalike audiences and retargeting based on LinkedIn data, practical exercises on real company buyer personas, simulation of initial budgets with ROI forecasts, and development of a personalized strategic plan to take away as a concrete deliverable from this transformative day.
Module 2Creating LinkedIn Ads: Advertising Formats and High-Performing Content (Sponsored Content, Message Ads)
Hands-on dive into Sponsored Content, Carousel, and Message Ads formats adapted to B2B, writing persuasive copy with irresistible calls to action, designing optimized images and videos using Canva and LinkedIn tools, live A/B tests on your account, integration of lead gen forms to capture qualified contacts instantly, and production of a complete creative kit with expert feedback to immediately boost your advertising performance.
Module 3Optimizing LinkedIn Ads: Bidding, Budgets, and Scaling (Algorithms, Automations)
Mastery of automatic and manual bidding strategies to minimize CPC, dynamic budget allocation based on real-time performance, use of LinkedIn insights to scale winning campaigns, setup of automations and pausing rules, exercises on real company cases with live adjustments, analysis of key metrics like CTR and conversion rate, and creation of a personalized dashboard for ongoing professional and profitable monitoring.
Module 4Analyzing and Measuring LinkedIn Ads: Reporting and Iterations (Insights, Conversion Tracking)
In-depth exploitation of Insights dashboards to decode advanced data, conversion tracking via pixels and UTM, multi-touch attribution for precise ROI evaluation, identification of improvement levers via funnel analysis, exercises on quantified reporting with concrete B2B cases, development of a post-campaign optimization plan, and defense of your red thread project with certified recommendations for lasting business results.
Evaluation method
- Technical MCQ on LinkedIn Ads tools at the end of the training
- Evaluation through practical projects and simulated campaigns
- Defense of the B2B strategic plan in front of the expert trainer
Learning method
- Sessions led by a certified LinkedIn Ads consultant in practice
- Hands-on exercises on real accounts and B2B company cases
- Personalized evolving red thread project over 4 days
- Complete pedagogical supports and templates accessible online
Methods, materials and delivery
The Training LinkedIn Ads - Generate Qualified B2B Leads program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training LinkedIn Ads - Generate Qualified B2B Leads program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training LinkedIn Ads - Generate Qualified B2B Leads program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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