Training LinkedIn Ads - Generate Qualified B2B Leads

$4,620

  • 4 days
  • Onsite
  • 10 people max.
Ref: ODU441
10 people max.
$4,620
In-company rate: from $7,865 for the whole team
On-site and certification exam on quote
4 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastery of LinkedIn Ads, B2B companies lose 70% of potential qualified leads because 80% of B2B decision-makers check the platform daily without being targeted effectively.

  • Poorly optimized campaigns raise cost per lead by 50% on average, generating up to 25 000€ in annual losses per marketing team.

  • In 2024, 62% of HR recruiters reject profiles unable to source via paid ads, stalling careers and growth.

  • Every quarter without advanced skills widens the competitive gap, leaving rivals to capture your high-end prospects.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,841 programs · 25 countries

  • Aptar
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  • Equans
  • EDF
  • Ubisoft
  • Microsoft

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

LinkedIn Ads training objectives

  • Master the advanced configuration of LinkedIn Ads campaigns for professional results
  • Develop precise targeting strategies adapted to B2B in companies
  • Optimize budgets and bids to maximize LinkedIn advertising ROI
  • Analyze performance and data with native tools for certified adjustments
  • Create engaging and compliant advertisements according to LinkedIn guidelines
  • Implement remarketing and lead gen forms to boost conversions
  • Deploy A/B testing and automations for lasting skills in training

LinkedIn Ads curriculum: 4 modules over 4 days

Module 1 : LinkedIn Ads Strategy: Define Objectives and B2B Audiences (Campaign Manager, buyer personas)

Immersion in the Campaign Manager to create your first advanced campaign, precise definition of objectives such as lead generation or awareness, construction of lookalike audiences and retargeting based on LinkedIn data, practical exercises on real company buyer personas, simulation of initial budgets with ROI forecasts, and development of a personalized strategic plan to take away as a concrete deliverable from this transformative day.

Module 2 : Creating LinkedIn Ads: Advertising Formats and High-Performing Content (Sponsored Content, Message Ads)

Hands-on dive into Sponsored Content, Carousel, and Message Ads formats adapted to B2B, writing persuasive copy with irresistible calls to action, designing optimized images and videos using Canva and LinkedIn tools, live A/B tests on your account, integration of lead gen forms to capture qualified contacts instantly, and production of a complete creative kit with expert feedback to immediately boost your advertising performance.

Module 3 : Optimizing LinkedIn Ads: Bidding, Budgets, and Scaling (Algorithms, Automations)

Mastery of automatic and manual bidding strategies to minimize CPC, dynamic budget allocation based on real-time performance, use of LinkedIn insights to scale winning campaigns, setup of automations and pausing rules, exercises on real company cases with live adjustments, analysis of key metrics like CTR and conversion rate, and creation of a personalized dashboard for ongoing professional and profitable monitoring.

Module 4 : Analyzing and Measuring LinkedIn Ads: Reporting and Iterations (Insights, Conversion Tracking)

In-depth exploitation of Insights dashboards to decode advanced data, conversion tracking via pixels and UTM, multi-touch attribution for precise ROI evaluation, identification of improvement levers via funnel analysis, exercises on quantified reporting with concrete B2B cases, development of a post-campaign optimization plan, and defense of your red thread project with certified recommendations for lasting business results.

How LinkedIn Ads skills are assessed

  • Technical MCQ on LinkedIn Ads tools at the end of the training
  • Evaluation through practical projects and simulated campaigns
  • Defense of the B2B strategic plan in front of the expert trainer

How the LinkedIn Ads course is taught

  • Sessions led by a certified LinkedIn Ads consultant in practice
  • Hands-on exercises on real accounts and B2B company cases
  • Personalized evolving red thread project over 4 days
  • Complete pedagogical supports and templates accessible online

LinkedIn Ads training: access and practical arrangements

The Training LinkedIn Ads - Generate Qualified B2B Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training LinkedIn Ads - Generate Qualified B2B Leads program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training LinkedIn Ads - Generate Qualified B2B Leads program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your LinkedIn Ads training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

LinkedIn Ads: frequently asked questions

Which tools are used in LinkedIn Ads training?+
Hands-on work runs on campaign Manager, buyer personas, sponsored Content, message Ads, algorithms and automations. Those tools come from the LinkedIn Ads program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after LinkedIn Ads training?+
They can master the advanced configuration of LinkedIn Ads campaigns for professional results, develop precise targeting strategies adapted to B2B in companies and optimize budgets and bids to maximize LinkedIn advertising ROI. Those are the stated objectives of the LinkedIn Ads program at Intermediate level, checked by the end-of-session assessment.
What does the LinkedIn Ads program cover, day by day?+
Day 1: LinkedIn Ads Strategy: Define Objectives and B2B Audiences (Campaign Manager, buyer personas). Day 2: Creating LinkedIn Ads: Advertising Formats and High-Performing Content (Sponsored Content, Message Ads). Day 3: Optimizing LinkedIn Ads: Bidding, Budgets, and Scaling (Algorithms, Automations). Day 4: Analyzing and Measuring LinkedIn Ads: Reporting and Iterations (Insights, Conversion Tracking). The LinkedIn Ads program runs over 4 days, delivered on site.
How is LinkedIn Ads training assessed?+
Assessment relies on technical MCQ on LinkedIn Ads tools at the end of the training, evaluation through practical projects and simulated campaigns and defense of the B2B strategic plan in front of the expert trainer. Learni issues a completion certificate together with the individual assessment report at the end of the LinkedIn Ads program, which an L&D team can file as evidence.
How much does LinkedIn Ads training cost per participant?+
LinkedIn Ads training costs $4,620 per participant. For an in-company team, the flat rate starts at $7,865 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does LinkedIn Ads training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for LinkedIn Ads training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before LinkedIn Ads training?+
Experience in digital advertising (Google Ads or Meta), active professional LinkedIn account.
Is a certificate issued after LinkedIn Ads training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for LinkedIn Ads training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your LinkedIn Ads learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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