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Training LinkedIn Ads 2026 - Generate Qualified B2B Leads

Ref: EPN643
10 people max.
$6,600 HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · On-site on request · +$540 with certification exam
5 days
Remote

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Learning objectives

  • Master the fundamentals of LinkedIn Ads 2026 for professional certifying campaigns
  • Develop skills in creating high-performing targeted B2B advertisements
  • Configure optimized LinkedIn Ads campaigns to generate qualified leads
  • Analyze performances using LinkedIn tools for business adjustments
  • Implement advanced retargeting and A/B testing strategies on LinkedIn Ads
  • Deploy advertisements compliant with 2026 updates to maximize ROI

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1LinkedIn Ads 2026 Fundamentals: Account Setup and Initial Configurations (Campaign Manager Tools, Pixels)

Dive into the world of LinkedIn Ads 2026 by creating your professional Campaign Manager account, configure tracking pixels to measure precise conversions, explore new AI features for advanced B2B targeting, run your first simple ad tests on qualified audiences, produce an initial setup report with a complete checklist, and apply concrete business cases for immediate, rewarding hands-on practice.

Module 2LinkedIn Ads Targeting: Precise B2B Audiences (Job Filters, Companies, Skills)

Learn to segment ultra-qualified audiences using advanced LinkedIn Ads 2026 filters such as job titles, company size, and senior skills, test lookalike audiences based on your existing customers to scale effectively, build realistic B2B personas from LinkedIn data, launch targeted Sponsored Content campaigns with practical exercises in your sector, analyze initial insights to refine, and produce a deliverable: a personalized audience plan ready for business deployment.

Module 3Creating LinkedIn Ads: Engaging Formats (Carousel, Video, InMail Messages)

Master the design of impactful LinkedIn Ads 2026 by testing carousel formats for B2B storytelling, short mobile-optimized videos with AI subtitles, and personalized InMail messages for direct conversions, integrate professional visuals using Canva and LinkedIn tools, A/B test headlines and CTAs on real business cases, measure real-time engagement, produce a complete creative kit with 5 ready variants, and turn your ideas into high-performing assets to boost leads immediately.

Module 4Optimizing LinkedIn Ads: Budgeting, Bidding, and 2026 Automations

Optimize your LinkedIn Ads budgets with intelligent 2026 bidding strategies such as target CPA and ROAS maximization, set up AI automations for automatic pauses and boosts, simulate scenarios on ongoing campaigns with live adjustments, analyze key metrics (CTR, CPC, conversions) via dashboards, reduce unnecessary costs by 30% through practical exercises, and finalize a detailed budget optimization plan for superior ROI in a professional business environment.

Module 5Analysis and Scaling LinkedIn Ads: Advanced Reporting and Long-Term Strategies (Retargeting, Funnels)

Conclude by analyzing full LinkedIn Ads 2026 performances with customized reports and AI insights, implement dynamic retargeting for website visitors and warm leads, build multi-touch B2B funnels for massive scaling, test CRM integrations like HubSpot, produce a final dashboard with actionable recommendations, defend your strategy in a group presentation, and leave with a certified playbook to deploy profitable LinkedIn Ads campaigns starting the following week.

Evaluation method

  • Multiple-choice quiz to validate acquired knowledge at the end of the training
  • Continuous assessment through practical exercises
  • Presentation and defense of the ongoing project to the trainer

Learning method

  • Sessions led by an expert trainer active in the field
  • Practical exercises based on real business cases
  • Progressive ongoing project throughout the training
  • Complete course materials provided to each participant

Methods, materials and delivery

The Training LinkedIn Ads 2026 - Generate Qualified B2B Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training LinkedIn Ads 2026 - Generate Qualified B2B Leads program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training LinkedIn Ads 2026 - Generate Qualified B2B Leads program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are eligible for corporate training budgets and employer-funded plans.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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