Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Training Google Ads - Master advanced strategies to boost ROI
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Master automated and smart bidding for ultra-high-performing Google Ads campaigns.
- Optimize advanced account structures to develop certified SEO and SEA skills in business.
- Implement custom scripts and automations to boost professional efficiency.
- Analyze advanced data (auction insights, attribution models) for impactful data-driven decisions.
- Deploy sophisticated remarketing and RLSA strategies to maximize ROI in professional contexts.
- Design advanced A/B tests and ad extensions for greater competitiveness.
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without advanced Google Ads mastery, 35% of SEA budgets are wasted on ineffective bids according to Google studies, resulting in an average loss of 20-30% of potential ROI for companies.
Optimized competitors capture 50% more qualified leads, leaving your brand invisible in top paid positions and stalling commercial growth.
Marketing managers without these advanced skills stagnate professionally, facing the risk of forced career shifts amid rising platform automation.
Invest now in this certified training to secure your performance, protect your budget, and advance your paid traffic acquisition expertise to the level the current market demands.
Program
Module 1Google Ads: Advanced strategies and performance optimization (Google Ads Editor, scripts, auction insights, automations)
Dive into the advanced world of Google Ads with practical exercises on Google Ads Editor to massively edit thousands of campaign elements in a few clicks, implement custom scripts via the editor to automate bid adjustments based on real performance, analyze auction insights and attribution models to anticipate competitor moves, test dynamic ad extensions and remarketing lists for search ads (RLSA) on live accounts, produce a complete optimization plan with concrete deliverables immediately applicable in business, all in 7 intensive hours blending targeted theory and real cases for rapid, certifying skill development.
Evaluation method
- Final interactive quiz on automations and advanced insights with personalized feedback.
- In-depth analysis of a real Google Ads campaign to optimize independently.
- Qualiopi-certified training certificate validating acquired professional skills.
Learning method
- 70% practical / 30% theory approach with exercises on live Google Ads interface.
- Real case studies of companies that boosted ROI by +40% using these techniques.
- Step-by-step methodology guided by a Google Ads certified expert trainer.
- Unlimited access to session replay and supplementary resources for 30 days.
Methods, materials and delivery
The Training Google Ads - Master advanced strategies to boost ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Google Ads - Master advanced strategies to boost ROI program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Google Ads - Master advanced strategies to boost ROI program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training Google Ads - Master advanced strategies to boost ROI training cost?+
The price is $1,470 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Google Ads - Master advanced strategies to boost ROI training?+
The training lasts 1 journée, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
At least 6 months of confirmed experience managing Google Ads campaigns, mastery of key metrics (CTR, CPC, Quality Score, ROAS), intermediate use of Google Analytics and Google Tag Manager.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
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