Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training Copywriting - Writing Texts That Convert

Ref: ZFI570
10 people max.
From $4,620 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

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Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master the fundamentals of copywriting in a certified professional training program.
  • Develop persuasive writing skills adapted to the web and emails.
  • Create hooks and calls to action that convert visitors into customers.
  • Optimize business texts by integrating SEO and storytelling.
  • Implement proven copywriting techniques for tangible results.
  • Acquire certified copywriting skills for rapid career transition.
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without copywriting skills, 73% of visitors leave a site without converting according to HubSpot, resulting in an average 40% loss of potential revenue for SMEs.

  • Bland copy generates email open rates below 15%, wrecking marketing campaigns and stalling growth.

  • In business, the lack of persuasive copy leaves you exposed to fierce competition where leaders capture 80% of qualified leads, risking career stagnation for marketers and entrepreneurs.

  • Master it now to turn your content into sales machines and secure your professional future.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Copywriting Fundamentals: AIDA Persuasion Principles and Consumer Psychology (Analytical Tools, Analysis Exercises)

Discover the basics of copywriting through the AIDA structure (Attention, Interest, Desire, Action), analyze concrete examples of high-performing product pages and emails, then apply them via practical exercises on real business briefs, write your first persuasive hook with immediate expert feedback, integrate tools like Google Analytics to measure psychological impact, and produce a deliverable: a personal novice copywriting framework, while fostering small-group exchanges for rapid, certified progress.

Module 2Web Copywriting: Irresistible Headlines and Engaging Storytelling (SEO Methods, Landing Page Cases)

Dive into writing irresistible headlines and captivating storytelling for websites, using basic SEO techniques like long-tail keywords, analyze real cases of high-conversion landing pages, conduct practical workshops to rewrite existing content, test effectiveness with tools like CoSchedule's Headline Analyzer, integrate emotional elements to build loyalty, and end with a concrete deliverable: three optimized headlines ready for business deployment, with a focus on immersive, certified professional training.

Module 3Email and Sales Copywriting: Persuasive Sequences and Calls to Action (Mailchimp Tools, A/B Tests)

Master email copywriting to nurture leads and close sales, build automated sequences with Mailchimp, study successful campaigns from leading e-commerce sites, practice writing punchy subject lines and irresistible CTAs through timed exercises, run simulated A/B tests to validate performance, integrate psychological triggers like scarcity, and generate a deliverable: a complete 5-email sequence tailored to your business, in a dynamic, certified learning environment.

Module 4Advanced Beginner Copywriting Optimization: Audits and Deployment (Pro Frameworks, Personal Portfolio)

Advance to optimizing your copy with structured audits on your own content, apply pro frameworks like PAS (Problem, Agitation, Solution), review projects from previous days with expert feedback, prepare a certified copywriting portfolio to boost your CV, simulate deployments on CMS like WordPress, measure KPIs via Google Optimize, and finalize with a post-training action plan to integrate these skills into your business, ensuring a smooth transition to autonomous professional practice.

Evaluation method

  • Interactive quizzes at the end of each day on key copywriting concepts.
  • Practical case studies graded on conversion and persuasion.
  • Final portfolio evaluated by Qualiopi-certified experts for skills certification.

Learning method

  • Active pedagogy with 70% hands-on practice on real business cases.
  • Personalized feedback in small groups of max 10 participants.
  • Integrated digital tools like Headline Analyzer and Mailchimp.
  • 3-month post-training follow-up to reinforce copywriting skills.

Methods, materials and delivery

The Training Copywriting - Writing Texts That Convert program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Copywriting - Writing Texts That Convert program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Copywriting - Writing Texts That Convert program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Copywriting - Writing Texts That Convert training cost?+
The price is $4,620 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Copywriting - Writing Texts That Convert training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Good command of written English, basic knowledge of digital marketing, regular use of a word processor like Google Docs or Word.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

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