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Training Copywriting - Master Persuasion to Boost Sales

Ref: XEV754
10 people max.
4400€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
4 journées
distanciel

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Learning objectives

  • Master advanced copywriting frameworks to optimize business performance
  • Develop certified persuasive storytelling skills to boost conversion rates
  • Design high-performance copies adapted to professional sales funnels
  • Implement A/B testing and data-driven strategies in expert copywriting
  • Optimize email sequences and landing pages to maximize revenue
  • Analyze and correct underperforming copies with advanced analytics tools

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Fouzi Benzidane
Fouzi Benzidane

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Advanced Copywriting Frameworks: Dissection of AIDA, PAS and BAB (analysis tools, real cases)

Dive into expert copywriting frameworks like AIDA, PAS and BAB, applied to real campaigns from leading companies, analyze award-winning copies with Google Analytics and Hotjar to identify persuasion levers, perform practical rewriting exercises on existing product pages, produce your first personalized framework with projected metrics, receive individualized feedback to refine your professional approach from the first day.

Module 2Persuasive Storytelling in Copywriting: Narrative Architectures (Canva Pro tools, e-commerce case studies)

Explore advanced narrative architectures in copywriting to captivate and convert, dissect stories from brands like Apple or Amazon via live-analyzed videos, build complete narrative arcs with emotional twists and irresistible calls to action, test your drafts on virtual focus groups with tools like Typeform, integrate psychological elements like social proof and urgency, deliver a complete storyline for a realistic fictional sales funnel.

Module 3Data-Driven Copywriting Optimization: A/B Testing and Landing Pages (Google Optimize, Unbounce)

Master copywriting optimization via advanced A/B testing with Google Optimize and Unbounce, analyze real low-conversion datasets to identify weaknesses, rewrite headlines and CTAs proven by data to boost rates up to 30%, simulate multivariate tests on interactive mockups, measure impact with KPIs like CRO and LTV, produce an actionable optimization report for a client landing page, integrate AI like Jasper to accelerate expert iterations.

Module 4Email Sequences and Scaling Copywriting: Advanced Automations (ActiveCampaign, Klaviyo, scalable deliverables)

Design expert copywriting email sequences with ActiveCampaign and Klaviyo for open rates over 40%, structure complete nurturings over 7 emails with dynamic personalization and advanced segmentation, test viral subject lines based on industry benchmarks, integrate automated upsells and downsells, analyze post-send metrics for quick iterations, finalize a scalable kit including reusable templates and enterprise deployment playbook, prepare for your certification with a final performance audit.

Evaluation method

  • Data-driven interactive quizzes on frameworks and metrics
  • Real case studies with rewriting and simulated A/B testing
  • Final project: complete email sequence evaluated by experts

Learning method

  • Active pedagogy with 70% practice on real company cases
  • Individualized exercises and real-time feedback via Zoom
  • Unlimited access to replays and advanced copywriting resources
  • Data simulations with pro tools for immediate results

Methods, materials and delivery

The Training Copywriting - Master Persuasion to Boost Sales program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Copywriting - Master Persuasion to Boost Sales program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Copywriting - Master Persuasion to Boost Sales program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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