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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering the Art of Storytelling to Impact in Business training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering the Art of Storytelling to Impact in Business training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering the Art of Storytelling to Impact in Business training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Definition and origins of storytelling. Why tell a story? Neurosciences and the power of stories. Anatomy of a good story. Workshop: analyze examples of effective and ineffective storytelling.
Building a story: narrative schema, hero's journey, character arcs. Identify the key message and objective. Techniques to capture attention from the first seconds. Practical exercises: write a narrative pitch.
Adapting storytelling to your business, brand, and yourself. Telling the brand's story. Emotional storytelling vs. rational storytelling. Use of storytelling in sales pitch, crisis management, leadership, and internal communication. Role-playing: presentation to the group and collective feedback.
Target audience
Communication and marketing professionals, entrepreneurs, managers, or anyone wishing to enhance the impact of their messages
Prerequisites
Mastery of written and oral communication in English
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