Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Introduction to SEM and distinction from SEO. Overview of search engines and advertising networks. Defining campaign objectives, competitive analysis, structuring a SEM account. Creating a keyword strategy and landing page mapping. Introduction to Google Ads and overview of advanced features.
Creating, setting up, and launching search, display, and shopping campaigns. Developing effective ads: writing, extensions, mobile adaptability. Setting up conversion tracking (Google Tag Manager, Google Analytics). Segmentation techniques (audiences, geolocation, remarketing). Introduction to smart bidding (Smart Bidding) and automation. Budget management and Quality Score optimization.
In-depth performance analysis via KPIs: click-through rate, conversion rate, CPA, ROAS. Advanced use of Google Analytics to manage campaigns. Continuous optimization from reports and custom dashboards. A/B testing of ads and landing pages. Monitoring and adaptation to platform evolutions, privacy, and AI applied to SEM. Strategic synthesis and tracking tables for decision-making.
The Training Advanced SEM Strategies: Boost the Visibility and Performance of Your Company program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the Training Advanced SEM Strategies: Boost the Visibility and Performance of Your Company program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the Training Advanced SEM Strategies: Boost the Visibility and Performance of Your Company program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Web DevelopmentIndustry-certified
Web DevelopmentIndustry-certified
Web DevelopmentIndustry-certified
Web DevelopmentIndustry-certified
Web DevelopmentIndustry-certified
Web DevelopmentIndustry-certified
Web DevelopmentIndustry-certified
Web DevelopmentIndustry-certified
Web DevelopmentIndustry-certified
Web DevelopmentIndustry-certified
Online AdvertisingIndustry-certified
Online AdvertisingIndustry-certified
Online AdvertisingIndustry-certified
Online AdvertisingIndustry-certified
Online AdvertisingIndustry-certified
Online AdvertisingIndustry-certified
Digital MarketingIndustry-certified
Digital MarketingIndustry-certified
Digital MarketingIndustry-certified
Digital MarketingIndustry-certified
Digital MarketingIndustry-certified
Digital MarketingIndustry-certified
DevOps ToolsIndustry-certified
DevOps ToolsIndustry-certified
DevOps ToolsIndustry-certified
DevOps ToolsIndustry-certified
DevOps ToolsIndustry-certified
DevOps ToolsIndustry-certifiedAvailable on-site and remotely. Pick your city to see the local training center.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.