Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility

$3,465

  • 3 days
  • Onsite
  • 8 people max.
Ref: XSW562
8 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering SEA, your Google Ads campaigns waste an average of 30% of the allocated budget, or 5 000 to 15 000 € lost per month for a typical SME.

  • This leads to 40% reduced online visibility versus optimized competitors, along with a sharp drop in qualified leads and sales – up to 25% less revenue.

  • Project managers and marketing directors see their careers stalled, while the company risks losing essential market share to aggressive competitors.

  • Every month without expertise in SEA strategies and optimizations creates an insurmountable competitive deficit.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

41,114 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft
  • Atos

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

Search Engine Advertising (SEA) training objectives

  • Understand the fundamentals of Search Engine Advertising (SEA)
  • Structure and set up effective advertising campaigns on Google Ads and Bing Ads
  • Optimize bids and budgets for maximum return on investment
  • Analyze and improve campaign performance using analytics tools
  • Know advanced targeting and remarketing techniques
  • Master text, visual, and shopping ad formats

Program

Search Engine Advertising (SEA) curriculum: 3 modules over 3 days

Module 1 : SEA Fundamentals and Platform Discovery

Introduction to SEA, differences between SEO, SEA, and SMO, presentation of the main platforms (Google Ads, Bing Ads), economic models (CPC, CPM, CPA), SEA account structure (campaigns, ad groups, keywords), defining advertising objectives, and introduction to the Google Ads interface. Setting up your first account and creating a test campaign.

Module 2 : Campaign Creation, Optimization, and Targeting

Keyword research and selection (tools, volume, and competition), creating high-performing ads (copywriting, extensions, constraints), structuring an effective campaign, advanced targeting (geographic, demographic, interests), bid and budget optimization, introduction to Quality Score, A/B testing strategies to improve click-through rate and conversion.

Module 3 : Analysis, Automations, and Advanced Techniques

Conversion tracking and setup of tracking tags, using Google Analytics and Data Studio to manage campaigns, performance reports, custom dashboards, introduction to remarketing (RLSA, custom audiences), management of Shopping and Display campaigns, campaign automation with scripts and rules, best practices, competitive intelligence, and SEA trends.

How Search Engine Advertising (SEA) skills are assessed

  • Practical cases and real-life simulations
  • Knowledge validation MCQ
  • Group presentation of a personalized SEA strategy

How the Search Engine Advertising (SEA) course is taught

  • Alternation of interactive sessions and practical workshops
  • Live demos on Google Ads and Bing Ads
  • Study of real cases and analysis of existing campaigns
  • Complete training materials provided to each participant

Search Engine Advertising (SEA) training: access and practical arrangements

The Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Search Engine Advertising (SEA) training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Search Engine Advertising (SEA): frequently asked questions

What can participants do after Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility training?+
They can understand the fundamentals of Search Engine Advertising (SEA), structure and set up effective advertising campaigns on Google Ads and Bing Ads and optimize bids and budgets for maximum return on investment. Those are the stated objectives of the Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility program cover, day by day?+
Day 1: SEA Fundamentals and Platform Discovery. Day 2: Campaign Creation, Optimization, and Targeting. Day 3: Analysis, Automations, and Advanced Techniques. The Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility program runs over 3 days, delivered on site.
How is Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility training assessed?+
Assessment relies on practical cases and real-life simulations, knowledge validation MCQ and group presentation of a personalized SEA strategy. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility program, which an L&D team can file as evidence.
How much does Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility training cost per participant?+
Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility training?+
Basic knowledge of digital marketing or experience in website management recommended.
Is a certificate issued after Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Mastering Search Engine Advertising (SEA): Strategies and Optimizations to Boost Your Visibility training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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