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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Mastering Hotjar: User Experience Analysis and Optimization training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Mastering Hotjar: User Experience Analysis and Optimization training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Mastering Hotjar: User Experience Analysis and Optimization training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Setting up and reading heatmaps: clicks, movements, scroll. Setting up and using visitor session recordings. Collecting and analyzing feedback (surveys, widgets, polls).
Presentation of the tool, use cases, creating a Hotjar account, installing the script on different CMS (WordPress, Shopify, custom solutions), initial tracking setup.
Reading and interpreting heatmaps and recordings. Identifying friction points and improvement opportunities. Defining concrete UX optimization actions via Hotjar. Practical case studies and analysis workshops on participants' sites and real examples.
Target audience
Web marketers, UX/UI designers, website managers, digital project managers
Prerequisites
Basic knowledge of website management and web analytics
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