Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the design of high-performing conversion funnels in professional training
- Develop advanced skills in customer journey optimization
- Design growth hacking strategies for the company
- Implement certified lead generation systems
- Optimize conversion rates with data-driven methods
- Deploy A/B tests at scale in your organization
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Theme: Conversion funnel mapping (Google Analytics 4, Hotjar, deliverables: complete audit)
Participants analyze user behaviors across the entire conversion funnel. They use Google Analytics 4 and Hotjar to identify friction points. Practical exercises on real company cases enable the production of a detailed audit with strategic recommendations and action prioritization.
Module 2Theme: Optimization of conversion funnel stages (A/B testing, VWO, deliverables: test plan)
This day is dedicated to optimizing the different stages of the conversion funnel. Learners set up A/B tests with VWO, analyze results, and design a complete experimentation plan. Concrete B2B and B2C company cases illustrate methods to double conversion rates.
Module 3Theme: Advanced lead generation in the conversion funnel (HubSpot, Zapier, deliverables: automated sequences)
Experts learn to generate qualified leads through the conversion funnel. They deploy automations with HubSpot and Zapier, create high-performing nurturing sequences, and measure impact on the sales pipeline. Practical workshops ensure immediately actionable deliverables.
Module 4Theme: Growth hacking applied to the conversion funnel (Notion, Amplitude, deliverables: growth roadmap)
This session combines growth hacking and conversion funnels. Participants use Notion and Amplitude to build an experimentation roadmap. They test viral and retention levers on real scenarios to accelerate company growth.
Module 5Theme: Management and scaling of the conversion funnel (Tableau, deliverables: dashboard and action plan)
The final day focuses on expert management of the conversion funnel. Learners create Tableau dashboards, define advanced KPIs, and formalize a scalable action plan. A final project allows presentation of a complete strategy to the group.
Evaluation method
- Final quiz to validate acquired knowledge
- Complete conversion funnel project
- Oral presentation of the action plan
Learning method
- Daily practical workshops
- Analysis of real company case studies
- Personalized trainer feedback
- Access to templates and tools
Methods, materials and delivery
The Training Conversion Funnel - Maximizing Your Conversion Rates program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Conversion Funnel - Maximizing Your Conversion Rates program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Conversion Funnel - Maximizing Your Conversion Rates program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training Conversion Funnel - Maximizing Your Conversion Rates training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the Training Conversion Funnel - Maximizing Your Conversion Rates training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Confirmed experience in digital marketing, advanced mastery of Google Analytics, CRM, and paid campaigns.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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