🎁Summer IT — 5% off all our courses all summer long.Get the offer →
Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

1 seat held for the next session

30:00Held for another

Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.

← Back

Training Expo Expert - Maximize ROI at Trade Shows and Fairs

Ref: YPL100
10 people max.
From $2,310 HT / per person
On-site on request · +$540 with certification exam
2 days
Remote

Share in 2 clicks

Trusted by — schools, companies and industrial groups
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Every program built with a dedicated engineer
OpenAI
Anthropic
Mistral AI
NVIDIA
Google
Amazon Web Services
Microsoft Dynamics 365
Salesforce
ServiceNow
SAP
Oracle
Cisco
Fortinet
Palo Alto Networks
Aruba
VMware
Red Hat
Databricks
Snowflake
OVHcloud
Notion
AMD
Apple
OpenAI
Anthropic
Mistral AI
NVIDIA
Google
Amazon Web Services
Microsoft Dynamics 365
Salesforce
ServiceNow

Learning objectives

  • Master advanced professional exhibition preparation strategies.
  • Optimize booth design to attract 30% more leads.
  • Negotiate contracts with organizers and suppliers to reduce costs by 20%.
  • Analyze post-expo ROI with expert tools and dashboards.
  • Implement innovative live lead generation techniques.
  • Manage event crises in real-time with professional protocols.
  • Develop a personalized and actionable expo plan.
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without expo expertise, 70% of exhibitors lose 25 000€ in missed leads per year, poorly designed booths attract 40% fewer visitors, failed negotiations inflate budgets by 15-20%, unmanaged crises like breakdowns or disorganized crowds cost 10 000€ in image and lost sales.

  • Result: negative ROI for 60% of inexperienced pros, repeated failures hinder commercial growth.

  • Invest 14 hours to avoid these pitfalls, turn every trade show into a profitable opportunity.

Imed BEN AMOR
Imed BEN AMOR

Learni trainer · Development expert

73%productivity gap
×3cost of inaction

Program

Module 1Expo Strategy: advanced planning, digital tools, ROI calculation (Eventbrite, Asana, Pro Excel)

Dive into structuring a winning expo strategy with Eventbrite for smooth registrations, Asana for team coordination, Excel for precise ROI modeling, analyze real cases from trade shows like VivaTech, complete interactive exercises on your personal project, test budget simulations, leave with a solid action plan that boosts your results from the next expo.

Module 2Execution and Optimization: booth design, negotiation, leads, crisis management (Pro Canva, CRM, live protocols)

Move to action with impactful booth designs via Pro Canva and VR previews, negotiate supplier rates in realistic role-plays, deploy lead generation via QR codes and integrated CRM, simulate live crises like technical breakdowns, evaluate prospect feedback in real-time, produce your complete optimization kit, experience the expertise that turns your expos into lead machines.

Evaluation method

  • Continuous evaluation through practical exercises
  • Expert final quiz
  • Deliverable: complete validated expo plan

Learning method

  • 70% hands-on with real cases
  • 30% advanced theory
  • Remote live simulations

Methods, materials and delivery

The Training Expo Expert - Maximize ROI at Trade Shows and Fairs program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Expo Expert - Maximize ROI at Trade Shows and Fairs program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Expo Expert - Maximize ROI at Trade Shows and Fairs program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Expo Expert - Maximize ROI at Trade Shows and Fairs training cost?+
The individual price is $2,310 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Training Expo Expert - Maximize ROI at Trade Shows and Fairs training?+
The training lasts 2 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
5 years of experience in event management, proficiency in Eventbrite, Asana, advanced Excel for ROI calculations.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

Your professional training, anywhere

Let's build
your next
program.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available