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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Without expo expertise, 70% of exhibitors lose 25 000€ in missed leads per year, poorly designed booths attract 40% fewer visitors, failed negotiations inflate budgets by 15-20%, unmanaged crises like breakdowns or disorganized crowds cost 10 000€ in image and lost sales.
Result: negative ROI for 60% of inexperienced pros, repeated failures hinder commercial growth.
Invest 14 hours to avoid these pitfalls, turn every trade show into a profitable opportunity.
The Training Expo Expert - Maximize ROI at Trade Shows and Fairs training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Expo Expert - Maximize ROI at Trade Shows and Fairs training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Expo Expert - Maximize ROI at Trade Shows and Fairs training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into structuring a winning expo strategy with Eventbrite for smooth registrations, Asana for team coordination, Excel for precise ROI modeling, analyze real cases from trade shows like VivaTech, complete interactive exercises on your personal project, test budget simulations, leave with a solid action plan that boosts your results from the next expo.
Move to action with impactful booth designs via Pro Canva and VR previews, negotiate supplier rates in realistic role-plays, deploy lead generation via QR codes and integrated CRM, simulate live crises like technical breakdowns, evaluate prospect feedback in real-time, produce your complete optimization kit, experience the expertise that turns your expos into lead machines.
Target audience
Sales Directors, event marketing managers, trade show organizers advancing their skills.
Prerequisites
5 years of experience in event management, proficiency in Eventbrite, Asana, advanced Excel for ROI calculations.
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