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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de la création et gestion d'une marketplace performante, 85% des projets échouent dans les 18 premiers mois, engloutissant en moyenne 250 000 € en coûts de développement inutiles et retards critiques.
Les erreurs récurrentes génèrent un churn de vendeurs de 65%, provoquant une perte de revenus estimée à 40% du CA potentiel et exposant à des litiges juridiques coûteux.
Chaque trimestre sans optimisation stratégique, les concurrents raflent 30% de parts de marché, compromettant la survie de l'entreprise et votre trajectoire professionnelle.
The Créer et Gérer une Marketplace Performante : De l’Idée à la Réussite training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Créer et Gérer une Marketplace Performante : De l’Idée à la Réussite training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Créer et Gérer une Marketplace Performante : De l’Idée à la Réussite training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Historique des marketplaces, typologies, analyse d’exemples inspirants. Conception du business model adapté à son marché : commissions, abonnements, freemium…
Choix de la plateforme (SaaS, développement sur-mesure), gestion des flux produits et utilisateurs, structuration du back-office. Problématiques juridiques (CGU, protection des données, paiements sécurisés), gestion des flux financiers et logistiques.
Parcours utilisateur vendeur et acheteur, onboarding, scoring, avis. Stratégies de lancement (effet réseau, growth hacking), plan marketing digital, fidélisation et animation de la communauté, indicateurs de suivi et pilotage de la performance.
Target audience
Entrepreneurs, chefs de projet, porteurs de projet digital, responsables e-commerce souhaitant lancer ou optimiser une marketplace
Prerequisites
Connaissances de base en web et e-commerce recommandées
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