Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Brevo - Automate Your Professional Marketing Campaigns training are: Basic use of Brevo or similar emailing tool, basic knowledge of marketing automation and segmentation. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Brevo - Automate Your Professional Marketing Campaigns training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Training Brevo - Automate Your Professional… | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Brevo - Automate Your Professional Marketing Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Brevo - Automate Your Professional Marketing Campaigns training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Brevo - Automate Your Professional Marketing Campaigns training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master advanced Brevo workflows for professional, certified automations

Develop dynamic and personalized customer segments in a business context

Design optimized multicanal campaigns with Brevo to boost conversions

Implement CRM and Brevo API integrations for data-driven skills

Optimize campaign performance with Brevo analytics and A/B testing

Deploy scalable automated customer journeys for business results

Training program

Module 1Brevo Segmentation: Create Dynamic Audiences (Advanced Filters, Scores, Enriched Data)

Dive into Brevo's segmentation tools to precisely identify your target audiences, configure multi-criteria filters based on behaviors, transactions, and imported CRM data, perform practical exercises on real business cases such as e-commerce personalization, test lead scoring in live sessions, produce your first optimized segment with performance report and immediate action plan to boost engagement.

Module 2Brevo Workflows: Automate Customer Journeys (Triggers, Conditions, Multicanal Actions)

Build complex Brevo workflows step by step, integrate event-based triggers such as cart abandonment or sign-ups, add if/then conditions for hyper-personalized journeys via email, SMS, and chat, apply to concrete business scenarios such as lead nurturing or customer reactivation, validate with real-time simulations, generate ready-to-deploy automations with integrated monitoring for measurable results by the end of the session.

Module 3Brevo Integrations: Connect CRM and API (Webhooks, Zapier, E-commerce Plugins)

Master advanced Brevo connections with external tools, configure webhooks for real-time customer data synchronization, integrate via REST API with Zapier or Shopify/WooCommerce plugins, practice on ongoing business projects by automating lead flows from web forms, test robustness with error cases and fallbacks, produce a unified data dashboard for data-driven decisions, with complete documentation for immediate production deployment.

Module 4Brevo Analytics: Optimize Performance (A/B Testing, Reporting, ROI Tracking)

Analyze Brevo metrics in depth to maximize business impact, launch multivariate A/B tests on subjects, templates, and timing, leverage advanced reports for ROI, churn, and LTV tracking, apply to your previously created campaigns with iterative optimization, identify bottlenecks via heatmaps and funnel analysis, finalize with a complete audit of your Brevo strategy including actionable recommendations and certificate of skills for your professional CV.